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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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Why We Love HitTail SEO Software for Keyword Research
Why We Love HitTail SEO Software for Keyword Research

Find the right SEO balance between generalized terms and long tail keywords that attract prospects interested in your services using HitTail's long tail keyword tool.

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Content MarketingMichael ConwayApril 7, 2016Comment
Why Construction Firms Should Use Hatchbuck Marketing Tools
Why Construction Firms Should Use Hatchbuck Marketing Tools

Hatchbuck helps construction firms seeking to increase lead generation and online visibility through email marketing using marketing automation and website visitor tracking.

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Marketing AutomationMichael ConwayApril 5, 2016Comment
Interior Design Websites Using Squarespace
Interior Design Websites Using Squarespace

We use Squarespace to create completely custom websites that take advantage SEO tools, visitor analytics, and large compelling portfolios. Here's why.

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Michael ConwayApril 2, 2016Squarespace WebsitesComment
Four Keys To An Effective Website Design
Four Keys To An Effective Website Design

Want to increase traffic to your website, grow your contact list and encourgae better clients to contact you? Here's how.

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Website DesignMichael ConwayMarch 30, 2016Comment
A Guide to Website Typography for Architects and Interior Designers
A Guide to Website Typography for Architects and Interior Designers

Typography is one more way to distinguish your architectural or interior design firm from the competition. Here's what architects and interior designers should know about font choice.

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Website DesignMichael ConwayMarch 28, 2016Comment
The Point of Business Blogging and Why Architects Need a Blog Today
The Point of Business Blogging and Why Architects Need a Blog Today

As an architectural firm, blogging allows you to get found online, showcase your expertise, establish your brand identity and address needs of clients and prospective clients.

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Content MarketingMichael ConwayMarch 24, 2016Comment
Should Your Interior Design or Architectural Firm Outsource Marketing?
Should Your Interior Design or Architectural Firm Outsource Marketing?

According to the Harvard Business School, a majority of businesses outsource marketing and web-related outreach. How does your interior design or architecture firm keep up?.

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Content MarketingMichael ConwayMarch 22, 2016Comment
Is Your Interior Design Website Optimized For Local Search?
Is Your Interior Design Website Optimized For Local Search?

51% of Google searches are from mobile and 48% of people start shopping with a search engine. You need to optimize your website for local search.

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Website DesignMichael ConwayMarch 14, 2016Comment
The Marketing Benefits of Blog Articles for Your Landscape Business
The Marketing Benefits of Blog Articles for Your Landscape Business

Companies who blog are 13x more likely to enjoy positive ROI. When marketing your landscape firm are you relying on expensive ineffectual advertising?

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Content MarketingMichael ConwayMarch 10, 2016Comment
Which Squarespace Template Makes Is Best For Your Interior Design Firm?
Which Squarespace Template Makes Is Best For Your Interior Design Firm?

Squarespace has the best website templates for showcasing the work of interior designers, architects, landscape designers and builders. Learn more.

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Michael ConwayMarch 4, 2016Squarespace WebsitesComment
Squarespace Mobile Apps Allow | Manage Your Website On The Run!
Squarespace Mobile Apps Allow | Manage Your Website On The Run!

Squarespace has mobile apps that allow you to manage your website, view analytics, edit content, oversee e-commerce, and jot down blog ideas from any phone or tablet.

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Website DesignMichael ConwayMarch 1, 2016Squarespace WebsitesComment
Is Search Engine Marketing Wise for Interior Designers and Architects?
Is Search Engine Marketing Wise for Interior Designers and Architects?

With daily changes in Google's algorithm, proper search engine optimization has become imperative if you want your business to attract new prospects.

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AdvertisingMichael ConwayFebruary 17, 2016Comment
Visual Marketing on Social Media For Design-Build Contractors
Visual Marketing on Social Media For Design-Build Contractors

When the snow is flying it's time to reevaluate how to attract better design-build clients more often. Social media with graphic design can attract new prospects.

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Social Media Marketing, Houzz Pro+Michael ConwayFebruary 13, 2016Comment
Choosing a Squarespace Template for a Portfolio Website
Choosing a Squarespace Template for a Portfolio Website

Squarespace allows you to change from one style of a template to another, but content on the page will migrate into some unusual configurations when making the change.

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Website DesignMichael ConwayFebruary 10, 2016Squarespace WebsitesComment
Search Engine Optimization Services Are A Waste Of Money. Here’s Why.
Search Engine Optimization Services Are A Waste Of Money. Here’s Why.

The problem for small firms is that Google search results are becoming dominated by large brands, aggregators or media companies. No amount of SEO will outrank them.

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Content Marketing, Social Media MarketingMichael ConwayFebruary 6, 2016Comment
Is SEO A Better Marketing Investment Than PPC Advertising for Lead Generation?
Is SEO A Better Marketing Investment Than PPC Advertising for Lead Generation?

Which is more cost effective, when it comes to inbound marketing for interior designers, architects, landscape and design-build construction firms? Pay PPC or SEO?

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AdvertisingMichael ConwayFebruary 3, 2016Comment
How Important is Responsive Design, Visual And Content Marketing?
How Important is Responsive Design, Visual And Content Marketing?

Responsive design, content marketing and more. Marketing tactics change quickly. Keep an eye on goals, develop a plan, and have a timeline in place.

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Website Design, Content MarketingMichael ConwayFebruary 1, 2016Squarespace WebsitesComment
What Can Content Marketing Do For Interior Design Firms?
What Can Content Marketing Do For Interior Design Firms?

So, how do you plan to stand out From The crowd of competitor interior designers in your market this year? Content marketing using Hatchbuck.

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Content Marketing, Houzz Pro+Michael ConwayJanuary 28, 2016Comment
Recognition From The Press Is Nice | Inbound Marketing in NH Business Review
Recognition From The Press Is Nice | Inbound Marketing in NH Business Review

New Hampshire Business Review author, Beth Lamontagne Hall, interviewed me, Michael Conway on our success using inbound marketing for our built environment clients.

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Content MarketingMichael ConwayJanuary 23, 2016Means-of-ProductionComment
Creative Color Tools For Better Website Design and Social Media Marketing
Creative Color Tools For Better Website Design and Social Media Marketing

While there are many online color tools available, the following are some of the best creative color tools that make social media posts website design easy.

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Michael ConwayJanuary 22, 2016Comment
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