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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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Blogging with Keywords is Home Building Marketing That Works!
Blogging with Keywords is Home Building Marketing That Works!

The easiest way to add pages to your website is with the a search engine optimized (SEO) blog that has keyword phrases that attract your target market.

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Blog WritingMichael ConwayJanuary 14, 2016Construction MarketingComment
How a Logo Redesign Can Be A Sales Tool For Builders and Remodelers
How a Logo Redesign Can Be A Sales Tool For Builders and Remodelers

The right logo can increase sales and attract better, more profitable clients. Here's what builders and remodelers should consider with a logo redesign.

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Website DesignMichael ConwayJanuary 12, 2016Logo DesignComment
How To Reduce Bounce Rate on Interior Designer Websites
How To Reduce Bounce Rate on Interior Designer Websites

If your Squarespace website bounce rate is high, it can harm your site’s SEO and search engine results. Here's how to reduce it. Learn how to reduce your bounce rate.

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Content Marketing, Website DesignMichael ConwayJanuary 7, 2016Comment
Using Internal Linking For SEO On Your Built Environment Website
Using Internal Linking For SEO On Your Built Environment Website

Internal linking is an SEO best practice for architect, interior designer, design-build or landscape firms that need to be found online.

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Website DesignMichael ConwayJanuary 4, 2016Comment
How Can The Four P's Improve Construction Marketing for Design-Builders?
How Can The Four P's Improve Construction Marketing for Design-Builders?

Content marketing is not one element but a combination of factors. Use Product, Price Place and Promotion for your construction firm's marketing.

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Content Marketing, Website DesignMichael ConwayDecember 29, 2015Comment
A 9 Step Marketing Plan For Built Environment Professionals
A 9 Step Marketing Plan For Built Environment Professionals

A 9 step marketing strategy using online marketing channels will keep your firm top-of-mind. Take advantage of 12 billion web searches per month

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Content Marketing, Website DesignMichael ConwayDecember 23, 2015Comment
Content Marketing vs Print Advertising for Built Environment Firms
Content Marketing vs Print Advertising for Built Environment Firms

Blog Articles VS Print Ads - Blog based content marketing generates 3X as many leads as traditional marketing, but costs 62% less. 

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Content MarketingMichael ConwayDecember 18, 2015Comment
How To Avoid Having Your Email Marketing Flagged As Spam
How To Avoid Having Your Email Marketing Flagged As Spam

Learn How to create lead nurturing email marketing campaigns and generate 50% more sales ready leads at 33% lower cost. 

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Content Marketing, Marketing AutomationMichael ConwayDecember 16, 2015Comment
Marketing Automation for Architects Saves Time and Money
Marketing Automation for Architects Saves Time and Money

Content marketing delivers architects, design-build contractors, landscape and interior designers a lower than average cost per lead. Here's how.

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Marketing AutomationMichael ConwayDecember 13, 2015Comment
How A Business Blog Helps Design-Build Firms Attract Clients
How A Business Blog Helps Design-Build Firms Attract Clients

How to attract design-build clients with blogging. Increase new customers dramatically. 54% more leads are generated by content marketing than traditional marketing.

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Content MarketingMichael ConwayDecember 11, 2015Comment
Email Marketing Dosen't Work From The Spam Folder
Email Marketing Dosen't Work From The Spam Folder

Email Marketing and avoiding SPAM folders - 60% of companies that exceed revenue goals had an above-average email open rate.

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Content Marketing, Marketing AutomationMichael ConwayDecember 5, 2015Comment
Correcting Lens Distortion in Architectural Photographs Using Photoshop Elements
Correcting Lens Distortion in Architectural Photographs Using Photoshop Elements

Knowing how to take and edit architectural photographs distinguishes professionals from the iPhone amateurs amongst us. Here's how to make better images.

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Houzz Pro+, PhotographyMichael ConwayNovember 30, 2015Comment
What Makes You Stand Out On Houzz? The Right Keywords!
What Makes You Stand Out On Houzz? The Right Keywords!

Architectural Photography with well-written project descriptions and keyword optimization will get your profile found on Houzz.

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Content Marketing, Houzz Pro+Michael ConwayNovember 26, 2015Comment
Learn How MOZ Local Will Save You Time and Make You Money
Learn How MOZ Local Will Save You Time and Make You Money

Every businesses has a local presence online in directories like BizJournals, Manta, MapQuest, and hundreds more. Keeping your listings straight using MOZ

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Michael ConwayNovember 23, 2015Comment
How To Keep An Email Marketing List Fresh: Don't Get Blacklisted
How To Keep An Email Marketing List Fresh: Don't Get Blacklisted

Every architecture, interior design, landscape and design-build firm should be using email marketing. Here are ways to keep your mailChimp email list fresh.

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Email Marketing, Content MarketingMichael ConwayNovember 20, 2015MailChimpComment
MARCIA, MARCIA, MARCIA! Business Blogging Is Not Always About You!
MARCIA, MARCIA, MARCIA! Business Blogging Is Not Always About You!

Business blogging for new clients is about relationships. With 46% of people reading blogs more than once a day, stay focused on the prospect, not yourself.

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Content MarketingMichael ConwayNovember 18, 2015Comment
Seven Sure-Fire SEO Tips For an Interior Design Blog
Seven Sure-Fire SEO Tips For an Interior Design Blog

When it comes to squarespace SEO, blogs attract prospects and are a key element for interior design and construction marketing plan. Here are 7 SEO tips for a blog.

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Content MarketingMichael ConwayNovember 14, 2015Comment
Squarespace Websites, Cover Pages and E-commerce Solutions
Squarespace Websites, Cover Pages and E-commerce Solutions

The Squarespace website builder is ideal for commercial and residential design and construction firms seeking an easy to use visually extraordinary, highly functional website.

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Michael ConwayNovember 10, 2015Squarespace WebsitesComment
The Top Reasons Content Marketing Is Superior To Advertising
The Top Reasons Content Marketing Is Superior To Advertising

Learn why and how content marketing has an impact on the bottom line for interior design, landscape, architectural, and design-build firms.

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Advertising, Content MarketingMichael ConwayNovember 7, 2015Comment
How Residential Architects Can Attract New Clients Online
How Residential Architects Can Attract New Clients Online

Keywords are words or phrases people type into search engines to find specific information online. They drive visitors to your website and lead to more sales.

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Content Marketing, Website Design, Houzz Pro+Michael ConwayNovember 5, 2015Means-of-ProductionComment
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