How To Use Tags and Categories on a Blog

Tags and categories help readers easily browse through your blog articles and content by topic rather than chronologically. Here's how to properly add tags and categories to your blog.

Content Marketing, Blog WritingMichael ConwayOctober 31, 2015Comment

How Search Engines Work In Conjunction with Website Copy

When building a Squarespace a website, look beyond sites design and consider how to use keywords to rank higher in search engine results pages.

Website DesignMichael ConwayOctober 30, 2015Squarespace WebsitesComment

Rob Carty of TMS Architects in Portsmouth NH Architecture Portfolio

Designer interview with Rob Carty and TMS Architecture Portsmouth, NH. Learn from a successful architectural firm on growing your business.

PhotographyMichael ConwayOctober 27, 2015Comment

You've Generated Some Leads, What Now? Content Marketing & Sales

What to do once content marketing and lead generation results in more prospects? Nurtured leads produce 20% increase in sales opportunities

Content MarketingMichael ConwayOctober 24, 2015Comment

Online Content Marketing Ideas That Attract Leads For Architects

Content Marketing for Architects. A step by step process for setting website content marketing goals and attracting new clients to your architectural firm.

Content MarketingMichael ConwayOctober 23, 2015Architecture MarketingComment

How to Effectively Market Luxury Real Estate with Style!

How to market luxury real estate prospects and convert them into buyers or sellers? Its starts with a Squarespace website and content marketing.

Content MarketingMichael ConwayOctober 21, 2015Comment

How The Grateful Dead Fathered Inbound Marketing, WALSTIB

Content marketing is an essential tactic for all built environment businesses. Learn how the Grateful Dead pioneered the idea and how it can help you.

Content MarketingMichael ConwayOctober 20, 2015Comment

Taking Architectural Photographs for Marketing Purposes

Tips for creating better architectural photography for your website and social media posts, Houzz, BeHance, and Pinterest. Good pictures will win clients.

PhotographyMichael ConwayOctober 20, 2015Comment

Resizing Architectural Photographs For Your Squarespace Website

Using images for online marketing requires optimizing the technical aspects of your photographs. Doing it wrong will kill your marketing efforts.

Houzz Pro+, PhotographyMichael ConwayOctober 17, 2015Squarespace WebsitesComment

How To Create Great Photography For Houzz Marketing

Learn to take pictures for Houzz. It's the best social platform for photographs of interior design remodeling and architectural marketing and promotion.

Houzz Pro+Michael ConwayOctober 14, 2015Comment

How To Use Canva Designs To Market Your Design-Build Firm

Canva is a tool that allows you to easily create graphics for websites, social media and print purposes. All of the graphic design on this site... created in Canva.

Website DesignMichael ConwayOctober 9, 2015Comment

How Often Should an Architect Post Marketing Blogs?

I've read “blog early, blog often,” but how early and how often should an architect blog to maximize return, without aggravating subscriber’s and driving them away? We have the answers based on recent research.

Content MarketingMichael ConwayOctober 8, 2015Comment

Essential Homepage Advice For Interior Design Websites

When a prospect lands on your website, you have less than 7 seconds to get your message across before they click off of your site and onto your competitor’s site.

Website DesignMichael ConwayOctober 5, 2015Comment

What Are Squarespace Website Metrics? (And Why They Matter)

Advanced analytics helps you know marketing effectiveness. Squarespace websites have built-in analytics allowing you to learn browsing, buying and information gathering habits.

Website DesignMichael ConwayOctober 1, 2015Squarespace WebsitesComment

What Logo Formats Are Needed For An Interior Design Firm?

A logo tells your story, and can help to establish your brand. Have a graphic designer create your logo and request the following graphic formats. It is Important.

Michael ConwaySeptember 29, 2015Comment

How To Keyword An Interior Design Website For Search Engine Optimization

What’s a keyword, and why is it important? In short, is the way in which qualified buyers of interior design services learn about your company and visit your website.

Website DesignMichael ConwaySeptember 27, 2015Squarespace WebsitesComment

How To Use Keywords On Houzz Project Galleries

Adding Keywords to Houzz is a two-step process. The first step takes place when uploading images to Houzz. The next step takes some research.

Social Media Marketing, Houzz Pro+Michael ConwaySeptember 16, 2015Comment

Canva is a Social Media Graphics Tool For Interior Designers

Canva is graphic design software that can help you with social media graphics, but it’s just as useful for print posters, invitations, and website graphics.

Michael ConwaySeptember 11, 2015Comment