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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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How Residential Builders Attract Clients by Providing Advice
How Residential Builders Attract Clients by Providing Advice

Writing helpful blogs and in-depth FAQ pages with keywords you want to be found for will result in increased website visitors and sales

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Content MarketingMichael ConwayJune 4, 2014Comment
For Home Improvement Firms | Hosting Marketing Videos on Wistia
For Home Improvement Firms | Hosting Marketing Videos on Wistia

Wistia’s analytics, and SEO solutions enable you to market with intent, avoid YouTube advertising and create niche videos.

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Michael ConwayJune 1, 2014Comment
Luxury Marketing and Lead Generation For Interior Design Firms
Luxury Marketing and Lead Generation For Interior Design Firms

Luxury marketing can help your interior design  firm command top dollar due to positioning and a carefully controlled market perception. 

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Content MarketingMichael ConwayMay 28, 2014Comment
How To Write an About Page For Your Interior Design Website
How To Write an About Page For Your Interior Design Website

How to write an interior design about page. 55% of website visitors spend less than 15 seconds on a web page before leaving. Don't let this happen to you.

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Website DesignMichael ConwayMay 23, 2014Comment
Proven Trends For Interior Design Marketing Start With A Blog
Proven Trends For Interior Design Marketing Start With A Blog

Start a blog now and each month of blogging will exponentially increase visitors to your website, and sales for your interior design firm. 

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Content Marketing, PhotographyMichael ConwayMay 20, 2014Comment
How To Attract Clients with Your Interior Design Website
How To Attract Clients with Your Interior Design Website

Innovative design is critical to successful marketing of a website. How to use SEO to attract viewers, and creative web design. 

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Website DesignMichael ConwayMay 5, 2014Comment
PALETTEApp Takes Interior Design Boards Online
PALETTEApp Takes Interior Design Boards Online

PaletteApp is an online design board for interior designers that can streamline a client's decision-making process by moving them towards a specific aesthetic

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Michael ConwayMay 2, 2014Comment
Bad Website Tools Are Like Bad Pizza | Heartburn and Regret
Bad Website Tools Are Like Bad Pizza | Heartburn and Regret

The days of websites with exorbitant programming rates, set-up and maintenance fees that made small revisions costly are finally over.

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Website DesignMichael ConwayApril 28, 2014Comment
Why Are Responsive Design Websites So Important?
Why Are Responsive Design Websites So Important?

Mobile website viewing is going to surpass desktop viewing soon, and unless you're planning on launching your own app, you need a responsive design website.

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Website DesignMichael ConwayApril 22, 2014Comment
Client Education Is The Best Interior Design Marketing
Client Education Is The Best Interior Design Marketing

Attract new interior design clients by sharing your expertise on blogs, social media and email. You're a goldmine of knowledge that will attract prospects.

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Content Marketing, Blog WritingMichael ConwayApril 11, 2014Interior Design MarketingComment
WordPress is Like A Camel, Awkward and Prickly
WordPress is Like A Camel, Awkward and Prickly

WordPress website's strengths have become its weakness. It is more complicated than Squarespace and is a target for hackers

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Website DesignMichael ConwayApril 8, 2014Comment
How To Create A Website That Actually Sells Architectural Services
How To Create A Website That Actually Sells Architectural Services

How architects can move away from a static portfolio website using 6 website design tactics that attract and convert new business leads

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Website DesignMichael ConwayApril 4, 2014Comment
Marketing Your Interior Design Website So That It's Found Online
Marketing Your Interior Design Website So That It's Found Online

Every interior designer needs a content marketing plan and professional website to get consumer traffic and to ensure marketing isn't forgotten when you get busy.

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Content Marketing, Website DesignMichael ConwayMarch 28, 2014Comment
Online Marketing is More Than Facebook and Monthly Email Newsletters
Online Marketing is More Than Facebook and Monthly Email Newsletters

What Is Inbound Marketing? Creating valuable online content that attracts customers through permission-based education.

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Content Marketing, Website Design, Marketing AutomationMichael ConwayMarch 27, 2014Comment
Moneyball And Inbound Marketing on Major League Baseball's Opening Day
Moneyball And Inbound Marketing on Major League Baseball's Opening Day

Inbound marketing takes a Moneyball-style approach to marketing and focusing on the numbers by tracking visitor actions on websites

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Website Design, Marketing AutomationMichael ConwayMarch 23, 2014Comment
How To Know Landing Page Results With Marketing Analytics
How To Know Landing Page Results With Marketing Analytics

Software like Hubspot and SharpSpring provides marketing analytics that helps you know if your campaigns are resulting in new visitors, leads, and sales.

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Website Design, Marketing AutomationMichael ConwayMarch 18, 2014Comment
Why More Design-Build Contractors Are Using Pinterest
Why More Design-Build Contractors Are Using Pinterest

With 70 million users Pinterest's popularity has surged amongst the ideal client demographic for design-build contractors.

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Content MarketingMichael ConwayMarch 10, 2014Comment
How To Promote Your Blog and Attract New Customers
How To Promote Your Blog and Attract New Customers

 Blog articles attract greater inbound traffic to a website and business to business companies will generate 67% more leads over firms that do not blog.

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Content MarketingMichael ConwayMarch 3, 2014Comment
Search Engine Optimization and Brand For Landscape Architects
Search Engine Optimization and Brand For Landscape Architects

Landscape designers seem to think SEO Keywords are the basis for online marketing, but it's a single marketing tool and used alone, it's useless.

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Content Marketing, Website DesignMichael ConwayFebruary 27, 2014Comment
Designers Discourse - Kate Maloney Interior Design, Cambridge MA
Designers Discourse - Kate Maloney Interior Design, Cambridge MA

Learn more about Maloney’s style, favorite projects and her approach to trends in this latest installment of Designer Discourse.

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Michael ConwayFebruary 22, 2014Comment
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