Client Education Is The Best Interior Design Marketing

Attract new interior design clients through education

You're an interior designer, and you're great at what you do. Your strong aesthetic is in demand, and you know all of the latest hot trends, no matter what look your client is going for. Unless you're out there blogging regularly, posting and engaging on social media and nurturing prospects, your talents may be going unnoticed. And worse, you're probably not attracting your ideal clients to your website.

Driving customers to your brand is an essential element when it comes to growing your business, especially for interior designers. Style is transient, and if you're not “top-of-mind,” clients will eventually drop off. You need an interior designs marketing strategy that will entice new customers into your sales funnel and nurture them through their buying process by demonstrating your design expertise.

One of the most effective, fastest (and easiest) methods for promoting your interior design business is inbound marketing. Inbound is a perfect marketing philosophy and strategy for taking advantage of interior design trends that will engage and excite potential customers. Social engagement and answering possible questions that clients may have is an excellent way to get started building content. However, knowledge of the latest interior design trends is no the only thing you'll need to make a success of your inbound marketing campaigns. 

There are plenty of online tools available that can support your online marketing efforts. From content scheduling apps like MissingLettr or Hatchbuck to blogging platforms like Blogger or WordPress to email automation platforms like MailChimp, with a little research, you'll find the tools to help you create a comprehensive inbound marketing strategy for your interior design firm.

Use Blogging to Illustrate Your Talent

Blogging is an excellent method for developing thought leadership in the interior design space. If you have a Squarespace website, blog pages are built into the platform. If not, there are tools like Wordpress plugins that you can use to add a blogging component to your website. Blogging pages can include calls to action buttons that can take readers directly to your landing pages, photo galleries, or conversion forms. This allows you to track and convert the right kinds of leads easily. It also allows you to identify and utilize keywords (more on that in a bit) that match current interior design trends within your blog content.

Learn Why Outsourcing Your Blog Writing Makes Sense

Blogging activities are one of the first things that a prospect is going to come across when they search for an answer to an interior design question. So, respond to questions with your blog and consider the questions that are currently trending.

Social Media Engagement: Share, Follow, and Build Relationships

Social media should be a huge part of your inbound marketing strategy! Your clients are searching for answers and information on their laptops and mobile devices like smartphones and iPads. Social media sites like Houzz, Pinterest, Twitter, and Facebook are the major ways customers interact and connect with the brands they are interested in. You want to be that brand!

Interacting with your target group and readers, directing them to relevant articles they'll find useful, and offering advice over these channels is a great way to make your presence known.

There are tools online like Hubspot, Google Analytics, and Squarespace, that allow you to post and monitor campaigns across social media platforms, like Twitter hashtags and mentions, Facebook likes and LinkedIn discussions from a single dashboard or screen.

With the analytics available, you can get an overview of the whole picture and see exactly how many people have interacted with your social updates to determine how far your message has gone towards attracting new business.

Long Tail Keywords and Search Engine Optimization (SEO)

The art of getting your content to the top of the search engine results page is known as search engine optimization of SEO. The key is to discover and use the correct keywords and long tail keywords. Identifying the current interior design trends is the first step towards determining a list of relevant keywords that will optimize your content for search and raise your work to the top of the search engine results page.

Hubspot tools, Squarespace, WebTextTool and Google all offer SEO built-in. With these tools, you can save vital time by researching what keywords are currently in use and track the ones your competitors are using. They can even help you to get instructions on the content that you use that will help you to rank highly.

Create Interior Design Landing Pages That Deliver

No matter how much work and effort you put into your social media, blogging and keywords strategy – if your landing pages aren't right, your conversion rate will be low. It's important to realize what's currently working and more importantly what is not. SEO can help you get visitors to your content, but consumers have to like and act upon your landing pages as well.

Analytics, whether built into your platform like Hubspot or Squarespace or using Google analytics, can help you to understand the needs of your readers. Analytics measure a host of metrics like pages visited, how long readers stay on your website pages, and what content they engage with and much more. With this information, you can adjust your campaigns to optimize them for your audience.

Here at Means-of-Production, we provide training and support setting up websites and marketing software packages. Give us a ring, and we will help you publish content that touts the latest interior design trends. We can increase the exposure of your brand, attract your target audience and then help you convert them into quality leads.

My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors landscape design firms. Our all-in-one tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition. Contact me for a free-of-charge consultation and marketing review. It takes about 40 minutes, and you'll be provided a list of actionable improvements designed to solve your specific marketing problems.

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About Michael Conway and Means-of-Production

Means-of-Production builds Squarespace websites, and inbound marketing and advertising solutions for architects, home improvement firms. We help our clients attract the right prospects with exceptional website content and brand messaging that sets you apart from the competition. Contact me for a free-of-charge consultation and marketing review. It takes about 40 minutes and you'll be provided a list of actionable improvements designed to solve your specific marketing problems.