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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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What is Marketing Automation? Is It Right For Construction Firms?
What is Marketing Automation? Is It Right For Construction Firms?

Marketing automation is a highly effective email marketing and analytics system that saves time that encourages better more engaged prospects to become clients.

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Marketing Automation, Content MarketingMichael ConwayJuly 17, 2018Architecture Marketing, Interior Design Marketing, Construction Marketing, Landscape Design MarketingComment
3 Blogging Tools For High-Quality Keywords, Copywriting and SEO
3 Blogging Tools For High-Quality Keywords, Copywriting and SEO

After thousands of blogs, we've settled on three blogging tools that help us provide a superior level of copywriting and SEO for our blog writing services.

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Content Marketing, Blog WritingMichael ConwayJuly 5, 2018Means-of-ProductionArchitecture Marketing, Interior Design Marketing, Construction Marketing, Landscape Design MarketingComment
Squarespace Website Design: Setting Up Google Search Console
Squarespace Website Design: Setting Up Google Search Console

When designing a Squarespace website, the last things you should do before launch is connecting to Google Search Console. Here's why and how to do it.

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Website Design, SEOMichael ConwayJune 29, 2018Squarespace Websites, Search Engine OptimizationComment
Squarespace SEO: The Layout of a Search Engine Results Page
Squarespace SEO: The Layout of a Search Engine Results Page

The first step in Squarespace SEO is understanding how a search engine results page displays your blog articles and web pages. Learn more about SERP's.

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Website DesignMichael ConwayJune 21, 2018Means-of-ProductionSquarespace WebsitesComment
Business Blogging: Why Blogs Fail to Deliver Home Design Clients
Business Blogging: Why Blogs Fail to Deliver Home Design Clients

It is well established that business blogging can increase visitors your home design firms website. So, why has your blog failed? Read how to avoid traps that result in poor blog results.

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Blog WritingMichael ConwayJune 18, 2018Means-of-ProductionComment
Advertising On Facebook and Instagram Using MailChimp
Advertising On Facebook and Instagram Using MailChimp

Advertising on Facebook and Instagram is easier on MailChimp. Learn to create ads without going into Facebook Ads Manager.

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AdvertisingMichael ConwayJune 5, 2018Means-of-ProductionArchitecture Marketing, Construction Marketing, Interior Design Marketing, Landscape Design MarketingComment
Pigeon and Squarespace SEO: Local SEO and Hyperlocal Content
Pigeon and Squarespace SEO: Local SEO and Hyperlocal Content

Local SEO and hyperlocal content are more important than ever due to Google's Pigeon algorithm update. Home improvement Squarespace websites can win the PageRank battle in SERP's.

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Website DesignMichael ConwayJune 1, 2018Means-of-ProductionSearch Engine Optimization, Squarespace WebsitesComment
Creating Squarespace 301 Redirects To Fix Broken Page Links
Creating Squarespace 301 Redirects To Fix Broken Page Links

Learn how Squarespace 301 redirects can be set up in URL Mappings. Our step by step instructions will solve broken link page links and solve 404 page problems.

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Website DesignMichael ConwayMay 29, 2018Means-of-ProductionSearch Engine OptimizationComment
Vital Squarespace Website SEO Search Engine Optimization Tactics
Vital Squarespace Website SEO Search Engine Optimization Tactics

Squarespace website SEO is straightforward if you follow these search engine optimization tactics. We look at Keywords, H1 Tags, Meta descriptions and more. Be prepared, they take time.

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Website Design, SEOMichael ConwayMay 25, 2018Squarespace Websites, Search Engine OptimizationComment
How To Build A Custom Squarespace 404 Page For Lead Capture
How To Build A Custom Squarespace 404 Page For Lead Capture

Get step by step instructions for building a custom 404 page on Squarespace. Learn how to find bad links using Google Search Console and how a 404 can help you build trust and gather leads.

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Website Design, SEOMichael ConwayMay 22, 2018Means-of-ProductionSquarespace Websites, Search Engine OptimizationComment
What Are Long Tail Keywords and How Do They Help Attract Clients
What Are Long Tail Keywords and How Do They Help Attract Clients

Long tail keywords on your website or blog is your best option for attracting better architecture, interior design, remodeling, and landscaper, clients. Learn how long tail keywords get your website found online.

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Website Design, SEOMichael ConwayMay 18, 2018Means-of-ProductionSearch Engine Optimization, Squarespace WebsitesComment
Four Websites Features Landscape Design Firms Should Use
Four Websites Features Landscape Design Firms Should Use

Learn about the four website features and marketing tactics that take visitors from the attraction phase through conversion are blogging, landing pages, calls to action, and email follow-up.

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Blog Writing, Email Marketing, Content Marketing, Marketing AutomationMichael ConwayMay 9, 2018Landscape Design MarketingComment
Content Strategy - Writing and SEO For An Image Forward Website
Content Strategy - Writing and SEO For An Image Forward Website

A website content strategy is important. Interior design and architectural firms with website portfolios without text are missing out on clients. Here's why.

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Content Marketing, Website Design, SEOMichael ConwayMay 1, 2018Squarespace Websites, Search Engine OptimizationComment
Writing Design-Build Project Case Studies For Remodeling Websites
Writing Design-Build Project Case Studies For Remodeling Websites

Your design-build firm has completed a remodeling or new home construction project, now is the time to write a case study for your website.

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Website Design, Content MarketingMichael ConwayApril 26, 2018Squarespace Websites, Search Engine OptimizationComment
Marketing Your Business Using a Pop-Up on a Squarespace Website
Marketing Your Business Using a Pop-Up on a Squarespace Website

Placing a Squarespace promotional pop-up on your website is a marketing tactic can help you grow your list of prospective clients.

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Website Design, Content MarketingMichael ConwayMarch 8, 2018Squarespace WebsitesComment
Marketing Mix - Inbound Tactics for Your Architectural Firm
Marketing Mix - Inbound Tactics for Your Architectural Firm

A marketing mix for an architectural firm includes blog writing, matching website content to your audience, social sharing and analyzing the results.

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Content Marketing, Marketing Automation, Social Media Marketing, Blog WritingMichael ConwayFebruary 20, 2018Architecture MarketingComment
7 Time-Saving Interior Design Marketing Automation Tips
7 Time-Saving Interior Design Marketing Automation Tips

Seven marketing automation suggestions that are a time-saving way for interior designers to attract new and better clients. Learn more.

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Marketing AutomationMichael ConwayJanuary 24, 2018Interior Design MarketingComment
How To Add Keywords To Photos On Houzz Projects
How To Add Keywords To Photos On Houzz Projects

The effective use of keywords on Houzz projects is almost as important as having high-quality photographs. Learn Houzz keywording tactics.

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Houzz Pro+, Social Media MarketingMichael ConwayJanuary 17, 2018Architecture Marketing, Construction Marketing, Interior Design Marketing, Landscape Design MarketingComment
Tips On Encouraging Interior Design Clients to Post a Houzz Review
Tips On Encouraging Interior Design Clients to Post a Houzz Review

Interior designers sometimes have difficulty getting clients to write a Houzz review. here are a few tips that may help you get results.

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Social Media Marketing, Houzz Pro+Michael ConwayJanuary 8, 2018Houzz, Interior Design MarketingComment
Get A Better Squarespace Website Statistics and Analytics Tool
Get A Better Squarespace Website Statistics and Analytics Tool

Every business using Squarespace should monitor their website statistics. Clicky is an easy to use analytics tool that delivers usable in-depth information.

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Website DesignMichael ConwayDecember 29, 2017Squarespace WebsitesComment
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