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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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Everett Pollard: Design-Builder and Skier
Everett Pollard: Design-Builder and Skier

View the work of design-build contractor Everett Pollard from New Hampshire

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Michael ConwayApril 10, 2015Comment
Five Great Ways To Waste Built Environment Marketing Dollars
Five Great Ways To Waste Built Environment Marketing Dollars

A marketing budget is a terrible thing to waste. See the 5 top ways you can save money and get better results through content marketing.

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Content Marketing, Website DesignMichael ConwayApril 9, 2015Comment
How To Use Houzz To Sell Architectural Services
How To Use Houzz To Sell Architectural Services

Houzz is quite possibly the most important social media site for selling architectural services. Here's how to do it well and profit.

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PhotographyMichael ConwayApril 7, 2015Comment
INTERIOR DESIGNERS: HOW TO IMPROVE SEARCH ENGINE RESULTS
INTERIOR DESIGNERS: HOW TO IMPROVE SEARCH ENGINE RESULTS

You don’t have to be an SEO expert to attract the right leads. SEO leads have a 14.6% close rate while print advertising has a 1.7% close rate

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Content MarketingMichael ConwayApril 4, 2015Comment
How To Choose Color Palettes For Interior Designer Websites
How To Choose Color Palettes For Interior Designer Websites

How to incorporate color theory from your day to day interior design activities into a website design for increased lead generation.

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Website DesignMichael ConwayApril 1, 2015Comment
Architects, A Blog Will Sell Architectural Services In A Big Way
Architects, A Blog Will Sell Architectural Services In A Big Way

Architects, Stop wasting money on Print Advertising. Blog Regularly and Answer the Questions Prospects Have About Architecture.

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Content MarketingMichael ConwayMarch 25, 2015Comment
Online Marketing and SEO for Landscape Design Firms
Online Marketing and SEO for Landscape Design Firms

When searching online for landscape design firms in your area, what do you get for results from search engines? Using SEO is pretty straight forward. Here's how.

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Content Marketing, Website DesignMichael ConwayMarch 11, 2015Comment
Social Media Marketing Tips For Interior Designers
Social Media Marketing Tips For Interior Designers

Social media has a 100% higher lead-to-close rate than outbound marketing like print advertising. Learn better social stratagies

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Michael ConwayMarch 6, 2015Comment
In Content Marketing, Videos are Impossible to Ignore
In Content Marketing, Videos are Impossible to Ignore

Animoto was created with the idea of making beautiful videos as simple as possible. Try promoting your protfolio a visual marketing edge

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Content MarketingMichael ConwayMarch 2, 2015Comment
Advertising On Houzz Pro+ Puts You In Front of Qualified Leads
Advertising On Houzz Pro+ Puts You In Front of Qualified Leads

Advertising on Houzz Pro+ is a perfect supplement to your existing brand presence on the site. Learn more about Houzz Pro + and see how it attracts clients.

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Michael ConwayFebruary 28, 2015Comment
How to Use Houzz to Market and Sell Interior Design Services
How to Use Houzz to Market and Sell Interior Design Services

In seven years, Houzz has grown to more than 46 million unique visitors  monthly. These are your customers looking for your services.

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Michael ConwayFebruary 21, 2015Comment
Website Design and Lead Generation for Residential Architects
Website Design and Lead Generation for Residential Architects

Are you and your architectural firm prepared you for the fast-changing online marketing processes that are largely website based?

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Content Marketing, Website DesignMichael ConwayFebruary 11, 2015Comment
How To Save Time Marketing Your Home Design Firm
How To Save Time Marketing Your Home Design Firm

Content marketing tips that increase ROI and make the most of your time and get a 20% increase in sales opportunities.

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Content Marketing, Marketing AutomationMichael ConwayFebruary 5, 2015Comment
An Animoto Marketing Video on Website Capabilities
An Animoto Marketing Video on Website Capabilities

View a marketing video was created using Animoto, a video creation software that makes video content easy to build.

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Website DesignMichael ConwayFebruary 1, 2015Comment
Sell Real Estate Inventory with a 1 Page Website and Inbound Marketing
Sell Real Estate Inventory with a 1 Page Website and Inbound Marketing

Attract listings and sales with a one page Squarespace website called a cover page and inbound marketing techniquies.

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Website DesignMichael ConwayJanuary 27, 2015Squarespace WebsitesComment
Is "TWITTER FOR MARKETING" Worth My Home Improvement Firm's Time?
Is "TWITTER FOR MARKETING" Worth My Home Improvement Firm's Time?

Twitter is the second largest social media site in terms of users. Learn if Twitter is effective at attracting new clients to your home design and construction firm.

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Content MarketingMichael ConwayJanuary 12, 2015Comment
Photography and a Logo Design for Bee's Knees Interior Design
Photography and a Logo Design for Bee's Knees Interior Design

Review the logo design and photography Means-of-Production created for Bee's Knees Interior Design as part of their new website.

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PhotographyMichael ConwayJanuary 8, 2015Comment
How To Write An Interior Design Blog That Attracts Clients
How To Write An Interior Design Blog That Attracts Clients

Blogs are a fantastic tool for marketing interior design services. Why? 44% of online shoppers begin by using a search engine.

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Content MarketingMichael ConwayJanuary 5, 2015Comment
Visual Marketing On Pinterest Can Drive Traffic To Your Website
Visual Marketing On Pinterest Can Drive Traffic To Your Website

Pinterest has just a little over 72 million users. If your an architect, interior designer, landscape or design firm, they're your target market.

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Social Media MarketingMichael ConwayJanuary 1, 2015Comment
An Insider View of "The Grateful Dead Marketing Philosophy"
An Insider View of "The Grateful Dead Marketing Philosophy"

Too many business books are providing a Cliff Notes version of the Grateful Dead success philosophy. They leave out some of the most important influences... like LSD.

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Content Marketing, Marketing AutomationMichael ConwayDecember 25, 2014Comment
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