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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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Home Improvement Consumers Buy Visually, Houzz Is Visual Marketing
Home Improvement Consumers Buy Visually, Houzz Is Visual Marketing

Marketing with Houzz offers numerous ways to engage with potential customers and offer information and expertise to develop your brand. Learn more about Houzz.

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Houzz Pro+Michael ConwayDecember 22, 2014Comment
Using Houzz To Sell Residential Design-Build Services
Using Houzz To Sell Residential Design-Build Services

Using Houzz for your design-build firm is not as easy as they lead you to think. Here are tips on using Houzz for marketing

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PhotographyMichael ConwayDecember 19, 2014Comment
Designer Discourse: Fouad Mahfuz Discusses The Persian Rug Gallery
Designer Discourse: Fouad Mahfuz Discusses The Persian Rug Gallery

Learn more about the Fouad Mahfuz and the family business The Persian Rug Gallery in the latest Designers Discourse.

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Michael ConwayDecember 16, 2014Comment
In This Digital World Why Would Any Business Use Direct Mail?
In This Digital World Why Would Any Business Use Direct Mail?

When used as part of a direct response marketing campaign, direct mail can set your firm apart and attract the right clients.

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Content MarketingMichael ConwayDecember 11, 2014Comment
How To Find Interior Design Keywords For A Blog or Website
How To Find Interior Design Keywords For A Blog or Website

Search engine optimization is a specialized skill. It’s an art that requires predictions and trial and error. Here's how you can find interior design keywords.

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Website DesignMichael ConwayDecember 5, 2014Comment
An Online Brand and Website Marketing Strategy For Architects
An Online Brand and Website Marketing Strategy For Architects

54% more leads are generated by inbound and content marketing than traditional paid marketing like print advertising. It's time to re-evaluate. 

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Website DesignMichael ConwayNovember 27, 2014Comment
New Tools Make Squarespace A Better Website CMS Than Wordpress
New Tools Make Squarespace A Better Website CMS Than Wordpress

Squarespace is preferred by builders, interior designers and architects because of its ease of use, cutting edge design and ability to attract the right clientele.

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Website DesignMichael ConwayNovember 24, 2014Squarespace WebsitesComment
How To Use Pinterest To Sell Luxury Real Estate
How To Use Pinterest To Sell Luxury Real Estate

Learn why real estate professionals, developers and design-build firms are leveraging Pinterest to sell luxury real estate

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Social Media MarketingMichael ConwayNovember 20, 2014Comment
Houzz Isn't Everything: Why Writing Premium Web Content Is Key
Houzz Isn't Everything: Why Writing Premium Web Content Is Key

The web is full of advice that skim the surface of subjects, but it’s hard to find detailed infprmation. Premium content can set your firm apart.

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Content Marketing, Website DesignMichael ConwayNovember 18, 2014Comment
How To Sell Interior Design to a Tech Savvy Audience
How To Sell Interior Design to a Tech Savvy Audience

Young interior design buyers would prefer to interact with service providers online. Learn website and marketing strategies that will attract Gen Y.

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Marketing AutomationMichael ConwayNovember 12, 2014Comment
The Best Social Media Marketing For Interior Designers is Visual
The Best Social Media Marketing For Interior Designers is Visual

Proof of the value of an interior designer's work is photography and online portfolios are where you can demonstrate what you have to offer.

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PhotographyMichael ConwayNovember 5, 2014 Comments
Automated Email Marketing, 6 Steps That Lead To Increased Sales
Automated Email Marketing, 6 Steps That Lead To Increased Sales

Automated email marketing aims to segment, nurture, educate and personalize messages to better target the right customer.

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Marketing AutomationMichael ConwayOctober 31, 2014Comment
Improve AdWord Conversion and Increase Leads with Landing Pages
Improve AdWord Conversion and Increase Leads with Landing Pages

If Google AdWords is part of your marketing strategy, you must have a landing page that promotes a service and encourages an opt-in.

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AdvertisingMichael ConwayOctober 25, 2014Comment
Interior Designer Tracy Ann Davis Discusses Her Design Aesthetic
Interior Designer Tracy Ann Davis Discusses Her Design Aesthetic

In this Designer Discourse, Maine interior designer Tracy Ann Davis talks more about her style and inspirations.

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Michael ConwayOctober 21, 2014Comment
Improve Interior Design Search Engine Optimization with Analytics
Improve Interior Design Search Engine Optimization with Analytics

Search Engine Optimization is the key to all online marketing activities. If your target audience can't find your website online, there is little point in publishing a blog.

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Michael ConwayOctober 14, 2014Comment
How Email Marketing Benefits Design-Build Construction Firms
How Email Marketing Benefits Design-Build Construction Firms

Email marketing provides the best ROI for design-build firms. For every $1 spent, $44.25 is the average return on email marketing.

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Content MarketingMichael ConwayOctober 6, 2014Comment
The Habits of Highly Effective Inbound Marketing Agencies
The Habits of Highly Effective Inbound Marketing Agencies

Shifting marketing from advertising to an inbound marketing gets better results but success lies in the skill of the marketing firm you're considering.

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Content MarketingMichael ConwayOctober 1, 2014Comment
SEO Best Practices For Built Environment Companies
SEO Best Practices For Built Environment Companies

Learn keywording and search engine optimization for architect, interior design, design-build, and landscape design websites.

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Content MarketingMichael ConwaySeptember 29, 2014Comment
How Built Environment Companies Can Engage Fans On Facebook
How Built Environment Companies Can Engage Fans On Facebook

Sharing on Facebook will build a new audience. If the content is good, it encouragespeople to click on a link and visit your website.

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Michael ConwaySeptember 26, 2014Comment
Lead Generation for Architects | Converting Prospects To Customers
Lead Generation for Architects | Converting Prospects To Customers

96% of your leads are not ready to engage your architectural services when they find your website. Does your website capture and nurture leads?

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Website DesignMichael ConwaySeptember 17, 2014Comment
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