Home Improvement Consumers Buy Visually, Houzz Is Visual Marketing

Should Your Construction or Design Firm Be On Houzz? Yes!

If you're taking snapshots of your work using your cell phone and using them for marketing, you are losing clients. Good photography placed on the right platforms sells home improvement services. The Internet has changed the way we communicate, gather information, and make buying decision and purchase. If your business or brand has anything to do with the home improvement, interior design remodeling or architecture, marketing with great images on Houzz is a natural fit.

Houzz is a unique visual platform for home remodeling and design that brings homeowners and home professionals together in a vibrant community. Specially designed to provide information to both professional designers and homeowners, Houzz is the number one site online to reach homeowners who are actively building, remodeling or redecorating their home. It attracts over 16 million unique visitors a month.

Consumers Buy Visually By Viewing Home Improvement Projects Online

With all of the information available online, consumers have shifted their researching and buying patterns. Visually based information not only inspires, but it is how to drive sales in the online world. Houzz is designed to provide that inspiration with millions images categorized and searchable by room, product, decorating style and more. It’s the largest residential design database in the world and hosts a vibrant community. Powered by tremendously large database, Houzz is the easiest way for homeowners to get the inspiration, advice, product information and the professional services they need to turn their ideas into reality.

If your business, product or service is home-related, marketing with Houzz will help you to increase your exposure, build your brand both online and off, showcase your work and expertise, and work smarter. Let’s look a little more deeply into how Houzz works.

Marketing with Houzz

With over 46 million unique visits and 7.57 pageviews per visitor, marketing on Houzz is a must for your built environment related business. Houzz offers free memberships to anyone, and it’s a great way to get started on the site. You can begin to construct a compelling profile for your brand by simply uploading high-quality large images to your profile. Product shots, portfolio pictures of your work and photos of spaces that feature your products are all great ways to develop your presence on the site.

Once you’ve uploaded your photos you can then “green tag” them. This is a method of placing green tags on the items in your photograph that when clicked, take the viewer to a page that provides detailed product and purchase information. You can even use green tags to redirect the viewer to your company website where they can then browse your services.

Photos can also be organized into projects or ideabooks, which are a perfect way to communicate directly with your customers. You can create ideabooks for a specific project allowing the client to see, comment on, and approve your ideas. This makes for a very efficient use of time, no more long drives to meetings carrying sample books!

Houzz offers you the ability to participate in online discussions and connect directly with members of the community. You can join discussions about your products, offer advice to potential customers, drive traffic to your company website and build an active community for your business and your brand. Houzz also offers the opportunity to purchase advertising on the site to promote upcoming sales, specials or new product releases.

Marketing with Houzz offers numerous ways to engage with potential customers and offer information and expertise to develop your brand. Today, sales often start visually and end with online relationship building. Houzz is a platform that offers home-related brands the ability to grow organically online. Check out Houzz and get involved, it’s the place to be seen and heard!