Social Media Marketing Tips For Interior Designers

Social Media Marketing for Interior Designers

Social Media Marketing for Interior Designers

Every owner of an interior design business should be aware of inbound marketing and the use of social media as a lead generation tool. Recent surveys indicate that two in every ten interior designers has a marketing strategy and most only market their services when business is slow. When they do embark upon small business marketing plan, they purchase costly advertising without a lead capture strategy. The recent explosion in popularity of Houzz and Pinterest demonstrates that potential clients are looking for interior design services on social media.

When done correctly, interior designers have the assets at hand that can make their marketing visual and engaging. Pictures of your projects taken before, during and after construction are of great interest to those seeking your services. Prospects want to know your sense of style and capabilities, and they use Google Image search to find design examples. Begin your inbound marketing initiatives by setting up accounts on a variety of social media platforms. Start with Facebook, Linkedin, and Twitter but do not neglect Houzz, Pinterest, YouTube and SlideShare. Search for competitors by using keywords such as #interiordesign on Twitter and the names of competitors on Facebook. Pay close attention to the actions of competitor interior design businesses. Seek those that excel and pay attention to the style and frequency of posts on each channel. Make a study of what they are doing to engage their clients so that you can begin to tell what works and what fails. 

Social Media will drive prospects to your website and works exceptionally well in tandem with traditional methods of advertising to generate "top-of-funnel" sales interest. Each platform has an etiquette you should learn and follow. Be clear to have a set of goals and think of social media as one channel within your marketing plan. It's important to have a website that contains landing pages designed to capture leads coming from your social media posts. These pages work best when they contain a unique offer in the form of a free download aimed at educating your prospects. The download should contain valuable information designed to be helpful. 

Your social media marketing plan must contain an intentional way of sharing and posting portfolios of your work. Update the portfolios regularly and often. Aim for weekly submisions on a variety of platforms. Create videos from still images using iMovie and a voice over. On YouTube, you should post the transcripts of your voiceover so that you get search engine optimization credit. The photographs must be well-crafted, sharp, and be taken from a level tripod. Poorly executed images should not be used, as they could put off interested clients. The images should be taken with the intent of selling your creativity. Keep them posted on within a portfolio on your website with alt tags, descriptions and metadata. The use of high-ranking keywords will ensure that your images can be easily searched.


 Houzz Social Media Marketing For Interior Designers

Houzz is a social media site specifically for interior designers, building contractors and residential architects. This site enables interior designers to share their ideas and create portfolios that show off their capabilities. It's a very powerful internet marketing tool for interior designers who want to reach a wider audience. It is fast, easy, and very effective.

Flickr Social Media for Visual Marketing

Flickr is a social photo sharing site that has over 52 million registered users and 80 million visitors worldwide. This site allows you to interact with consumers and share visual testimonials. It is a great way to show a variety portfolios of your work. Take care to consider the Creative Commons checkbox if you do not want others to use your images. 

Pinterest Visual Marketing Social Media Platform

Pinterest is a great place for posting images of your work. Pinterest lets you organize and share your images as individual portfolios under headings called pinboards. People use pinboards to plan renovations or new home designs, decorate their homes, and organize their favorite styles. You can search for images of architecture on pinboards created by other people to get a sense of the ways in which people collect images. Users browse pinboards to discover new décor and get inspiration from people who share similar interests.

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