Using 3D Illustration To Sell Homes Just Like the Property Brothers

A detailed 3d illustration can be created from 2d plans, allowing potential buyers to "walk through" the home long before it's ever built.

Michael ConwayMay 30, 2013Comment

Stop Wasting Money on Useless Yellow Page Advertising

Advertising in Yellow Page type directories is a waste of money. The directories have no relevancy and the PPC services are overpriced.

AdvertisingMichael ConwayMay 21, 2013Comment

How Pinterest Can Improve Interior Design Marketing Results

Pinterest is a social media platform that is relatively new on the scene, and one that interior designers can use to great effect.

Social Media MarketingMichael ConwayMay 14, 2013Comment

Want Better Clients? How To Use Houzz For Lead Generation

Houzz is a good source for finding leads if you are prepared to write a complete profile and fully fill out project descriptions. Learn More.

Houzz Pro+Michael ConwayMay 14, 2013Comment

Music You Can't Use: The Built Environment Soundtrack

If you are an interior designer, architect, landscape or design-build firm looking to put music on your website, Don't Even Think About Using These Songs!

Content Marketing, Website DesignMichael ConwayMay 9, 2013Comment

Using The Updated LinkedIn For Lead Generation

Linkedin is designed with the goal of making it easier to tell your story and connect, engage with your network and generate leads

Michael ConwayMay 2, 2013Comment

A One Page Marketing Plan for Residential Developers and Remodelers

Building marketing and finding ways for prospects to find the development your building or your construction and remodeling firm online.

Content MarketingMichael ConwayApril 29, 2013Comment

Concrete Evidence That Social Media is a Lead Generation Tool

Statistics show that companies that blog more, have more Twitter followers and are more active on Facebook are better at lead generation.

Content MarketingMichael ConwayApril 8, 2013Comment

Want To Sell Golf Course Real Estate? Market To Women First

Most clubs create marketing that targets men, but, it is often women who hold the real power when it comes to the purchasing decisions.

Content MarketingMichael ConwayMarch 20, 2013Comment

A Built Environment Marketing Plan | Lead Nurturing

Lead nurturing using an automated email marketing is essential to staying top-of-mind with prospects who are not necessarily ready to buy.

Content Marketing, Marketing AutomationMichael ConwayMarch 6, 2013Comment

LinkedIn Is The Social Media For Small Business Marketing

Unlike other social media sites, LinkedIn is not a place to share silly pictures of cats. Linkedin is business networking.

Content MarketingMichael ConwayFebruary 22, 2013Comment

Keyword Use and Search Engine Optimization for Architecture Firms

Think of keywords and SEO as a bridge that connects prospects to your website. Your goal is to help people find and cross that bridge

Content MarketingMichael ConwayFebruary 21, 2013Comment

LinkedIn Increased Lead Generation By 73% A Month

Ten blogs, written and promoted them on LinkedIn every day increased lead generation by 73% in a month. Blog and social promotion works.

Social Media MarketingMichael ConwayFebruary 12, 2013Comment

I'll Take Manhattan: Woody Allen and Marketing a Sense of Place

The power and artistry of Woody Allen's films have always colored my view of Manhattan. To me, New York is romantic because of an ability to convey asense of place.

Michael ConwayFebruary 6, 2013Comment

Interior Design's Top Residential Design Firms For 2013

View the giants of Interior Design Magazine's best of 2013 and learn what the average cost of an interior design project is.

Michael ConwayJanuary 22, 2013Comment

How Home Professionals Use Pro+ Advertising on Houzz

Houzz Pro + is an advetising platform that is a very powerful promotional tool for interior designers, architects, and other associated professionals.

Michael ConwayJanuary 19, 2013Comment