16 Marketing Statistics That Show Where Buyers Spend Time and Money

One of the advantages of using marketing software and implementing an automated marketing process is that there is easy access to the most current and applicable data through research. You're gathering online marketing information from the world's best sources, including Forrester Research, Direct Marketing Association, Marketing Sherpa, Gartner Research, Jupiter Research and others. The following are statistics that can benefit architects, interior designers, design build contractors and those companies that supply them. It's a snapshot that illustrates how people are searching for services online and these items should be considered in your annual marketing plan.

61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011) 

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)  

68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)

Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (HubSpot)

Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Source: Forrester Research)

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)

50% of qualified leads are not ready to purchase immediately. (Source: Gleanster)

Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)

By 2013, lead management campaigns integrating 4 or more digital channels will outperform single or dual-channel campaigns by 300%. (Source: Gartner Research)

Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)

CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. (Source: CMO Survey) 

Gartner estimates a 15% savings on creative production and a 5% reduction in marketing waste through automating fulfillment.

With over 11 million unique monthly visitors (and counting), Pinterest became the fastest stand alone website to eclipse the 10 million per month mark ever. (PR Daily)

A call-to-action pin description on Pinterest sees an 80% increase in engagement. (Pinerly Study)

Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)