Landscape Design and Architecture Marketing: The Squarespace Website Builder

The Squarespace Website Builder For Landscape Design Firms

Landscape Design Websites Built on Squarespace

If your landscape design firm needs a website, but you've been put off by the coding or the cost involved with creating a professional looking site, Squarespace may be the perfect option for you. Squarespace is elegantly designed, offers deep functionality and is a cost-effective, full-service website creation and Hosting platform. You can use Squarespace to create, brand, maintain and host a professional website for your landscape design firm using simple tools and techniques.

The following Squarespace review will give you a more in-depth understanding of how you can create a professional, engaging, website for your landscape design business and drive traffic to your site using the built-in blogging and conversion components.

What is the Squarespace Website Builder?

Squarespace is an online website creation and hosting platform for blogs, portfolio sites, and online stores. First launched in 2004 by Anthony Caselena in his dorm room, Squarespace has grown into a powerhouse in the website builder and web design industries with offices in New York, Portland, and Dublin, Ireland.

Click Here To View A Portfolio Of Squarespace Websites

Universally acclaimed for its highly flexible, style-oriented drag and drop design interface, the Squarespace website builder has brought intuitive, cost-effective, high-design website building to millions of small businesses.

Squarespace Website Builder Features

Every detail in Squarespace is elegant and polished. The site offers an impressive feature set that is intuitive, and easy to learn. Content, cover pages, blogging, and forms are all easily incorporated into your website design. Using the drag and drop interface, you can bring images, and create text in your designs quickly. Templates offer users a variety of styles that can be customized to fit your brands' specific needs. Photo galleries are especially effective for visually oriented businesses like landscape design firms. Let's take a closer look at some of the features that make the Squarespace website builder so flexible and efficient as a platform.

Learn More About Designing a Portfolio On Squarespace

Image Tools – Squarespace knows the importance of images, particularly for businesses in the commercial built environment and home improvement related industries like landscape design firms. Photography galleries generally need to crop images for uniformity when displaying them on a grid. Most website builders do this automatically, and the results may be less than ideal. Squarespace offers an Adobe image editing tool that you can use to tweak your images contrast, crop, resize and choose the focal point of your image so you'll always get the ideal image.

Content Blocks – Content blocks are used to create pages and footers. Squarespace offers a wide variety of pre-designed content blocks to fit any need. Block designs are searchable, allow for easy page layout and fully featured. The image block as an example has six options for captions that will enable you to customize your portfolio pages with titles and description overlays.

Form Builder – With 19 different field options and integration with Google Docs and MailChimp, collecting information and automating your lead-nurturing process is easy, and effective.

Blog Pages – Squarespace offers one of the most fully featured blogs among the website builders. They've included many in-demand features such as tagging, categories, drafts, comments, scheduling and the ability to have articles reviewed before publishing. The post editor is particularly elegant and easy to use.

Landing Pages - Squarespace has a feature called cover pages that enable you to build a landing page without navigation and a click through to a form. Want a video background on your landing page? They have that covered too. 

IOS and Android Apps – No Squarespace review would be complete without mentioning there fully functional mobile apps. A suite of apps gives you the ability to manage your site from any OS or Android device. Apps include:

  • Blog – allows you to compose, post and manage your blog

  • Analytics – gives you on the fly access to the analytics of your website and connects with Google Search Console with the click of a button.

  • Portfolio – Allows you to manage your photos and galleries, this is especially useful home improvement businesses.

Each app is intuitive and beautifully designed.

These are only a few of the options Squarespace offers. A built-in audio player and podcast builder allows you to create, submit and publish podcasts to ITunes. Everything you need to build online authority, get found online in search engines with built-in SEO features and drive traffic to a landing page is built directly into the platform. This means that Squarespace is the perfect hub for your inbound marketing strategy.

With a wide selection of proven templates, drag and drop functionality, blogging and podcast capabilities, extensive form creation and seamless integration with Zapier, Google Docs and MailChimp, Squarespace will help you to build your landscape design business with one simple to use, easy to learn, affordable platform.

WordPress recently announced that they were moving to a new system of blocks and a drag and drop style format. It has been reported that this change to their content management system is being driven by systems like Squarespace. If you're considering redesigning your website and weighing whether to go with Wordpress vs. Squarespace, we strongly take a look at the system that is leading the pack, the Squarespace website builder. 

About Michael Conway and Means-of-Production

My firm builds search engine optimized Squarespace websites and writes blog articles. Our services are used by architects, interior designers, design-build contractors and landscape design firms. We can help your site get found online, educate prospects, and position your firm as the go-to experts. Contact me for a free video review of your online marketing efforts.