How Interior Designers Can Attract Better Clients With Email Marketing

Connecting Squarespace To MailChimp

Like most businesses, your interior design firm has probably migrated online. You most likely have a website with photography, blog content and contact information that customers can review when they are looking for an interior designer. If you're site is hosted on Squarespace (if not it should be!) you already have all you need to develop a comprehensive inbound marketing strategy.

Today, inbound marketing is much more than a simple website with your contact information on it. Inbound marketing is a process. Using your Squarespace website as a hub, it includes incorporating social media, blogging, content, landing pages, and email to attract prospects to your business. Inbound marketing allows you to educate, inform and entertain visitors as they are in the process of making a buying decision. Through creative unique content you're able to build trust and establish a one-on-one relationship, eventually getting your prospect's contact information in order to deepen and personalize the relationship to convert visitors into leads, and leads into customers.

Let's look at how you can use a Squarespace landing page and MailChimp (more in a minute) to turn your interior design website into a lead generating machine!

Use A Squarespace Cover Page To Capture Leads

A Squarespace cover page functions either as a landing page on your website or a stand alone page your can use to gather email information from potential clients. Like all Squarespace pages, cover pages are customizable, pre-designed layouts that offer well designed functionality. They incorporate key design tips like strategic logo placement and well formatted, uncluttered page designs, with easy to navigate calls to action that can help you to convert your visitors.

As a general rule, cover pages/landing pages offer visitors a free premium item, for example a white paper you've produced (about the hot new interior design trends for 2016, for example) in return for your visitor's email address. Once you've converted visitors into potential leads by gathering their contact info, you can begin to lead them through your lead funnel using personalized directed email marketing. Enter MailChimp!

Why Use MailChimp For Email Marketing?

MailChimp is a software product that will change the way you approach email marketing. MailChimp allows you to easily create newsletters and email pieces of various types which you can then automate and send to the contacts you've generated through your Squarespace cover page. It is a simple intuitive software package that offers a number of options for designing, sending and saving templates of your emails. It is optimized to allow you to share them on social media networks like Facebook or Twitter. 

“Triggered email messages get 119% higher click-through rates than “business as usual” messages.”

— Epsilon

You can create and send personalized emails to your contacts by maintaining individual lists for potential clients depending on the services they seek. For example, residential projects and commercial projects can each receive scheduled, individualized emails.

MailChimp allows you to not only maintain automated contact, it also allows you to easily track the responses you receive. This gives you a better idea of how to refine and personalize your approach in order to get a more positive response to your inbound marketing.

MailChimp is available for free to users with mailing lists of less than 2000 contacts and is reasonably priced as your list grows. Combining solid, well designed Squarespace landing pages with a MailChimp email component can work hand-in-hand to turn your website into a lead generating machine! Today, the onus of inbound marketing is on personalization, and educating consumers by providing relevant information to build trust and develop a one-on-one relationship leading to a sale. Squarespace and MailChimp provide the perfect solution to grow your interior design business.

We love the ease of use when combining MailChimp and Squarespace websites for automated marketing. From automatically emailing your blog to prospects to built in cover pages for great looking landing pages, the system can't be beat. If you're looking for an interior design marketing firm that specializes in attracting better clients with simple tools, low cost and proven returns, give us  call. We'd be glad to discuss how to get you the type of client you truly want to work for.

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About Michael Conway

I'm the owner of Means-of-Production. My firm builds Squarespace websites and MailChimp email marketing solutions for architects, interior designers, design-build contractors and landscape design firms. Our marketing services attract the right clients and can help you grow your business. Schedule a call to see what we can do for your firm.