A Review of Squarespace Websites for Residential Architects

Why use squarespace for website design? Ease, Speed, Cost & Design.

Why use squarespace for website design? Ease, Speed, Cost & Design.

As a residential architect, the Internet and content marketing are the most effective ways for you to build authority and thought leadership, and increase your leads and sales. If you're not yet on the web or you're looking for a better solution than WordPress for your Architectural firm's website, consider Squarespace.

Squarespace is an elegantly designed and intuitive full-service website creation and hosting platform you can use to build, maintain, and host a beautifully designed, engaging website using simple tools and techniques. What follows is a Squarespace review to help you understand the functionality and depth of this platform and how you can use it to create a beautifully designed, professional website for your residential architecture firm.

What Is Squarespace?

Squarespace is an intuitive, elegantly designed online website creation application and hosting platform for blogs, portfolio sites and online stores. It is a perfect platform for residential architects who can create photographic portfolios and to display their brand effectively. Launched in 2004 by Anthony Casalena in his dorm room, Squarespace has grown with offices in New York, Portland and Dublin. Despite its humble beginnings, Squarespace is now a powerhouse in the CMS ans web building space.

The site is universally acclaimed for its highly flexible, style-oriented drag and drop website design capabilities. While it is not as popular as some platforms, Squarespace has brought intuitive, affordable, high-design website building to millions of small businesses in every industry.

Squarespace Website Design Features

Squarespace is elegant and polished in every detail. It has an impressive feature set that is easy to use, intuitive and effective. Content, cover pages, galleries, landing pages, blogging and forms are all easily incorporated into any website. Using a drag and drop design interface, you can bring images and create text easily into any design. Templates offer creative, pre-designed blank slates, that can then be customized to fit any businesses specific needs. Let's examine some of the functionality Squarespace offers.

• Image Tools – Squarespace understands the importance of images when it comes to businesses  in the home industries, like architectural firms. Photo galleries need to crop images in order to display them on a uniform grid. Most do this task automatically and the results can     often be less than ideal. The image tool allows you to choose a focal point within the image to make sure it is exactly what you want.

• Content Blocks – Are used to create pages, and footers. Squarespace offers a wide selection of pre-designed content blocks to fit any design or need. Blocks are searchable, polished and fully featured.

• Blog Pages – Squarespace offers one of the best blogs among the website builders. They     include many in demand functions like tagging, categories, drafts, comments and more. The post editor is particularly elegant!

• Form Builder – Squarespace has 19 field options for use when building conversion forms. It also integrates seamlessly with MailChimp and Google Docs so automating your email lead nurturing campaigns is fast, easy and effective.

• IOS and Android Apps – A suite of IOS and Android apps give you the ability to manage your website from anywhere, anytime on any device. Apps include: Blog – which allows you to compose and manage your blog, Metrics – for on the fly analytics, and Portfolio for managing your photos and galleries. Each app is intuitive and beautifully designed.

Learn more about Squarespace Cover Pages

This is only the beginning! Squarespace also offers a built-in audio player and podcast builder which allows you to submit and publish your podcasts to ITunes. Everything you need to build authority, improve your SEO and drive traffic to your website is built into the platform. This makes a Squarespace website the perfect hub for your architectural firm's inbound marketing efforts. 

With an extensive selection of templates, drag and drop design functionality, blogging, and podcast capabilities, extensive form creation and integration with Google Docs and MailChimp, Squarespace has everything you need to build your business in one simple, easy to use, and affordable platform.

Want additional information on Squarespace and how it can help your firm attract better clients? Contact us for a free consultation.