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Squarespace Designer & Marketing Blog

 

Actionable Squarespace website design tips and marketing advice for Building Construction & Design Firms.

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What Logo Formats Are Needed For An Interior Design Firm?
What Logo Formats Are Needed For An Interior Design Firm?

A logo tells your story, and can help to establish your brand. Have a graphic designer create your logo and request the following graphic formats. It is Important.

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Michael ConwaySeptember 29, 2015Comment
How To Keyword An Interior Design Website  For Search Engine Optimization
How To Keyword An Interior Design Website For Search Engine Optimization

What’s a keyword, and why is it important? In short, is the way in which qualified buyers of interior design services learn about your company and visit your website.

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Website DesignMichael ConwaySeptember 27, 2015Squarespace WebsitesComment
How To Use Keywords On Houzz Project Galleries
How To Use Keywords On Houzz Project Galleries

Adding Keywords to Houzz is a two-step process. The first step takes place when uploading images to Houzz. The next step takes some research.

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Social Media Marketing, Houzz Pro+Michael ConwaySeptember 16, 2015Comment
Canva is a Social Media Graphics Tool For Interior Designers
Canva is a Social Media Graphics Tool For Interior Designers

Canva is graphic design software that can help you with social media graphics, but it’s just as useful for print posters, invitations, and website graphics.

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Michael ConwaySeptember 11, 2015Comment
Squarespace Website Call To Action Best Practices and Design
Squarespace Website Call To Action Best Practices and Design

Learn how to create a website call To action graphic that drives Squarespace website visitors to landing pages and your online portfolio.

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Michael ConwaySeptember 9, 2015Comment
Marketing Books For Architects, Interior Designers, and Builders
Marketing Books For Architects, Interior Designers, and Builders

A short list of books that every architect, design-builder, Landscape architect or interior designer should read to understand inbound marketing.

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Michael ConwaySeptember 4, 2015Comment
How To Design A Home Builder's Website That Attracts Clients
How To Design A Home Builder's Website That Attracts Clients

Use these four marketing steps: attract, convert, close and delight. Each one is an important aspect of the inbound marketing. Here's how they work.

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Content MarketingMichael ConwayAugust 31, 2015Comment
Making A Connection Between Residential Architects And Builders
Making A Connection Between Residential Architects And Builders

A content-centric approach to marketing can increase your sales results by attracting new prospects and turning strangers into people who promote your business on your behalf.

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Content MarketingMichael ConwayAugust 24, 2015Comment
How To Use Squarespace and MailChimp For Automated Email Marketing
How To Use Squarespace and MailChimp For Automated Email Marketing

How to set up an automated email workflow on MailChimp, and then how to connect it with forms on your Squarespace account.

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Marketing AutomationMichael ConwayAugust 17, 2015 Comments
An Introduction To Using Keywords For SEO
An Introduction To Using Keywords For SEO

Keywords are the words or phrases punched into search engine by people seeking information as well as the words on your website you want to get found for. 

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Website DesignMichael ConwayAugust 10, 2015Comment
How Content Marketing Works for Landscape Architects
How Content Marketing Works for Landscape Architects

Frequently writing keyword rich content on your landscape blog or website is your best opportunity for a return on your marketing investment. 

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Content MarketingMichael ConwayAugust 3, 2015Comment
How To Build A Search Engine Optimized Squarespace Website
How To Build A Search Engine Optimized Squarespace Website

How to blueprint your keyword strategy before you Build your interior design or design-build website on Squarespace

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Website DesignMichael ConwayJuly 27, 2015Comment
Tips For Creating a Landing Page On A Squarespace Website
Tips For Creating a Landing Page On A Squarespace Website

Learn the best practices for landing page creating using Squarespace cover pages. Landing pages are used to capture information from prospects.

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Content MarketingMichael ConwayJuly 20, 2015Squarespace WebsitesComment
Six Stats To Help Improve Email Marketing
Six Stats To Help Improve Email Marketing

Learn the six core statistics that will help you understand the relative success or shortcomings of your email marketing campaign.

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Email MarketingMichael ConwayJuly 13, 2015Comment
How To Write Copy For Your Website Homepage That Will Attract Clients
How To Write Copy For Your Website Homepage That Will Attract Clients

"The Hucksters" is Quite Possibly the Best Book Ever Written on Advertising and Copywriting. Then again, "Hey Whipple, Squeeze This!" is Pretty Darn Good Too.

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Website DesignMichael ConwayJuly 6, 2015Comment
How To Use MailChimp Email Marketing with Squarespace Websites
How To Use MailChimp Email Marketing with Squarespace Websites

Email marketing for home design and construction firms. Building email workflows is a blend of marketing automation and personalization. Learn more!

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Marketing AutomationMichael ConwayJuly 6, 2015Comment
Learn To Close More Home Improvement Sales with Email Automation
Learn To Close More Home Improvement Sales with Email Automation

Email marketing automation is nothing more than a series of emails you can send to subscribers based on a trigger or action taken on a website.

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Marketing AutomationMichael ConwayJune 29, 2015Comment
How To Use Event Marketing To Attract Prospects and Increase Sales
How To Use Event Marketing To Attract Prospects and Increase Sales

Successful events sells built environment services. Encourage attendance with Eventbrite and a targeted marketing campaign.

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Event MarketingMichael ConwayJune 27, 2015Comment
What is Automated Email Marketing and How Can It Help My Business
What is Automated Email Marketing and How Can It Help My Business

Email marketing automation is a series of emails that are sent out over a length of time following an action by a visitor on your website. Learn more!

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Marketing Automation, Email MarketingMichael ConwayJune 22, 2015MailChimpComment
How To Build a Squarespace Website For Lead Generation in 4 Steps
How To Build a Squarespace Website For Lead Generation in 4 Steps

Learn to build a Squarespace website that generates leads for home design and construction firms like architects, landscape design, and interior designers.

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Content Marketing, Website DesignMichael ConwayJune 17, 2015Squarespace WebsitesComment
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