How To Design A Home Builder's Website That Attracts Clients

A Content Marketing Website Provides a Blueprint for Success.

Home builders are seeing a bright future at the moment. The NAHB forecasts that there will be nearly a 25% growth in housing, with single-family construction increasing by about 32%.

To take advantage of the rise in demand, home builders need to utilize inbound marketing as a method of increasing lead generation, sales and customer pushed exposure of your brand.

This marketing strategy is covered over four carefully designed steps: attract, convert, close and delight. Each one of these steps is an important aspect of the inbound marketing campaign that you can take advantage of too attract, convert and close new clients.

Attract visitors to your website:

You can drive traffic to your home builder’s website by using blogging and social media that contains highly searched keywords. Your content should be correctly set so that it appeals to the audience that you are attempting to attract. Do this by avoiding the hard sell and try to interest them by solving queries that they may have.

Keywords should be used to ensure your content is highly indexed by search engines, so when potentials search for those key terms on their chosen search item – you will be ranked highly.

To ensure that your content is ranked highly, remember to create content that is unique. Search engines, like Google, will reduce your website rank or not rank you at all if your content is copied from another source.

Convert website visitors to prospects:

Once you have directed the potential clients to your website you need to convert them into quality leads. This can be done with several specific methods. The first thing you need to do is create a highly engaging and efficient landing page – one that has no navigational links at the top of the page and one very specific call to action that collects the data through the use of the form.

For this process, you need to create a well-designed landing page. Here are some quick tips on creating one:

  • Ensure the content does not need to be scrolled down to be seen.
  • Build trust by utilizing excellent testimonials and reviews.
  • Make it visual with a great image of your work.
  • Include a contact form and a guide to using your service.
  • Create one landing page for each offer you have.

Close prospects with email marketing:

Next you will have to convert your leads into loyal clients. Home builders can achieve this through the use of email marketing, by sending specific emails in a drip marketing campaign that can lead a potential client down the sales funnel.

You need to create the right marketing message for particular clients. It is a good idea to build different email marketing lists with specific messages depending on their previous activities and current position on the sales chart. For instance someone who has downloaded an ebook about how to design a house should be given content that is related to that.

Encourage past clients to promote your firm:

Once you have signed them on as clients, delight them with your services and keep in contact. You should have another email list, to pass on further information, which hopefully they will share with their peers.

Word of mouth is the best marketing medium and by allowing your clients to share your marketing content and their views with their friends and family - you will obtain new clients for your home builders business.

Inbound marketing is the best solution to identify and secure new prospective customers for every business, including home builders. By following the path laid out above you can see a real growth in your business that will make you successful during this residential building boom.

About Michael Conway and Means-of-Production

My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition. Contact me for a free-of-charge consultation and marketing review. It takes about 40 minutes and you'll be provided a list of actionable improvements designed to solve your specific marketing problems. 

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