Landscape Architect Portfolios on Squarespace Websites

Creating a Squarespace Website Gallery

Landscape architects often work on a grand scale to design outdoor living spaces that feature environmental, social-behavioral or aesthetic outcomes incorporating both art and science. As a strongly visual and emotion evoking craft, landscape architecture lends itself well to maximizing the use of photography in the visual world of the Internet. Today, as more of our daily lives are taking place online, content marketing has become a major component of brand development for many industries including landscape architecture. If you doubt this, 

While as a landscape architect you may be a master at creating outdoor environments that inspire, you're probably not adept at website design, and as a result, may not have yet migrated your new business development online. That's where working with Squarespace can help!

Squarespace is a content management platform that consists of a website building tool, a blogging component and a hosting service that costs $18 per month[Business Level]. The template based website design tool enables easy content updates that can be done in less time than it takes to call a designer.  We build professional websites for landscape architects that feature large images and keyword rich descriptions. By incorporating a template based “drag and drop” website design platform, you no longer need to learn code to get professional looking results. 

Using a visual platform, like the Internet to promote your landscape architecture firm is smart business, and Squarespace makes it easy to translate your portfolio into an online marketing tool. They offer a wide selection of templates that are perfect for creating an online portfolio to highlight your work and attract new clients for your business.

Here are some tips for building a portfolio on your Squarespace website.

Getting Started with A Squarespace Gallery

The first step is to select a template that works for your needs. There is a wide variety to choose from. All templates are mobile ready. Each template also features artful galleries that are perfect for creating an online portfolio of your work. Templates feature contemporary graphic designs that are unobtrusive and include built-in navigation that enhances your user experience by making it easy to get around your site.

Every template can display photography, illustration, designs and text. Pages have three primary ways of  displaying visual information like photographs.

    • Index Pages – offer multiple options for displaying text and images. Different templates     handle images in various ways for example as thumbnails to organize your images on the page.

    • Gallery Pages – also available in each template. Gallery pages can be incorporated into index     pages, or stand alone. Galleries are perfect for displaying multiple images or larger photo sets.
    
     • Gallery Blocks – four types; slideshow, carousel, grid and stack, and can be used on any     page, blog post, or content area. Transition or display photos dynamically to add motion and     energy to your site.

Adding Text For Enhanced Search Engine Optimization

While creating an image based website makes perfect sense for a visual industry like landscape architecture, you'll want to include text and other content to your site. Images heavy sites can also be slow to load (Squarespace offers a suite of photo optimization tools to address load times)  and difficult to index. Squarespace makes adding text as easy as inserting a text block into your design. Text allows you to explain your images, tell your story and develop your brand. Text (including photo descriptions and meta tags) allows Google to easily index your site for SEO purposes. Page headers can include searchable words and long-tail keywords to improve your search ranking and make your site easier for clients and search engines to find.

Creating a portfolio website with Squarespace is the perfect way to show the best of your landscape architecture firm online. It gives you an easy to use, visually oriented platform to make creating a professional website simple and effective. With the blogging element, extensive analytics, and hosting service, Squarespace is an all in one website design solution for your business.

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About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.