MARKETING & WEBSITE CASE STUDY

THE VILLAGES OF CITRUS HILL, Hernando, Florida

The Villages of Citrus Hills is a vast development located in Florida that offers vacation and retirement properties. Means-of-Production has helped Citrus Hills with on its inbound marketing strategies, website design, blog writing, Google Adwords pay per click campaigns and has provided photographic services for marketing and advertising.  We have also built three campaign specific websites and automated email marketing campaigns for property owners who have yet to build called Live Citrus Hills - On Your Land. Designed to increase new home construction on the 2000+/- land lots that were sold but never developed, this campaign was created using direct mail sales letters, a Squarespace website with lead capture forms and MailChimp automated marketing. The Villages of Citrus Hills has been our client since 2012.

Watch the video below to learn how website visits, leads, and sales have increased dramatically during our engagement.

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“Michael provided consultation throughout our recent website redesign and has been an invaluable guide who oversaw the integration of Hubspot. He provided the written content and many of the photographs on our site. He and his team have made themselves available to answer questions and solve problems quickly, even going so far as to respond within the hour while on vacation. He could always be counted on to provide straight forward advice and clearly explain the complexities of online marketing.”
— Doug Wornick, Director of Corporate Communications, Villages of Citrus Hills

The Live Citrus Hills Campaign Specific Squarespace Website

Campaign Specific Website Design for the Villages of Citrus Hills

Architectural Photography For Advertising and Marketing Purposes

The Villages of Citrus Hills needed images of the Terra Vista development for the website as well as ongoing marketing and advertising. During a two-day discovery meeting, we were engaged to make the following photographs. They have been used for the website, blog articles, social media and print advertising.