Toulmin Cabinetry and Design, Tuscaloosa, Alabama 

Toulmin Cabinetry & Design has been a client for over three years. They are a custom kitchen and bath remodeling company specializing in high-end renovations in West Alabama.

Jay Young, the owner of Toulmin, requested a Squarespace website redesign, blog article writing, blog RSS to email publishing and a set of marketing automation campaigns designed to convert visitors to leads and nurture them through targeted emails until they became clients. We also search engine optimized the site to attract local prospects. In 2018 we built a new website for them using a wall layout homepage gallery. They have us update the gallery when new projects are completed. The site has a multi-tier portfolio that allows visitors to view services, click through to projects types by category, and then click through to a project page. Project pages have full descriptions of each project that include brand names of the materials and appliances used, and each image opens to a full-screen viewer. Large full-bleed photographs enable details and consequently the quality of the build to be seen.

We are big proponents of using blogs to generate traffic to a website, and the following data explains why.

The blog articles we write and project pages we’ve built have generated 29,666 visitors and a total of 39,277 visitors in total. These visitors resulted in 61,525 actions due to internal linking. A single blog obtained 8767 visitors in one year.

Website Design Features

  • Wall Layout Homepage Gallery Linked To Projects

  • Project Navigation Links On Portfolio Pages

  • Multi-Tier Project Portfolio Galleries

  • Emphasis on Community Involvement

  • Residential Construction Finance Page

  • Built on the Squarespace Brine Template

“Working with Michael over the past three years on our website design, & search engine optimization has been an awesome experience. His knowledge in the design-build home building & remodeling industry partner with his skillset on the web is absolutely invaluable. Our website looks awesome (we are continually changing & enhancing) and we can be found because of the blog articles his team have written. I’m amazed at how he does it all and remains consistently responsive and always available. One of our designers requested a checklist to give our photographers before a photo shoot and Michael whipped up a checklist… our photos look much better because of this. Thank you Michael Conway, I cherish the relationship and your help growing the business! ”
— Jay Young, Owner and Principal Designer, Toulmin Cabinetry & Design