A Website Design and Phenomenal Content Marketing Results

Skillings & Sons, Inc. Amherst, New Hampshire

Skillings & Sons is a provider of water wells, geothermal systems and water filtration throughout New England. Means-of-Production designed and created all of their marketing and advertising for six years. On the marketing side, we built them two websites, wrote two blogs weekly, produced video animations, email newsletters and marketing automation workflows, direct mail campaigns and promoted a series of classroom events for consumers as well as "Lunch & Learn" events for realtors. Advertising deliverables include pay per click advertising, print publication creative, ad placement, media buying, copywriting, and concept development.

Brandi Coulter, the Director of Operations, has stated that during our six year engagement the firm saw 15%-20% growth annually. During that time Skillings and Sons and the purchased two competing well drilling companies.

Blogging and Content Marketing

When first engaged, the Skillings and Sons website had a total of 120 unique visitors monthly. On our third anniversary, we hit a milestone of 22,000 visitors per month. During our fifth year of providing marketing services, we saw 321,816 unique visitors to the website. 292,507 visitors came to the site via search engines, and 159,345 came from the top five blogs alone. Publishing informative blog articles twice a week monitoring the analytics and researching the keywords used to find their services made this possible.

The Hubspot analytics chart below illustrates that the majority of visitors came through organic traffic during the first three years (The green graph).

The First 36 Months of Visitor Data Illustrates the Value of Business Blogging
It’s Called a Hockey Stick!

Direct Mail Creative and Media Buying Services

Postcards are sent to promote educational events and services to existing clients, leads captured on website conversion pages and to purchased lists from geographic areas where we seek to expand the companies reach. The postcards featured copy that supports the blog articles to help interested prospects more easily find the site using search engines. 

Website Design and Development

Building a website should never be more than a fraction of the cost of your online marketing efforts. Many small businesses devote most of there marketing budget to website design and development only to find website does not attract prospective clients. A high-quality, visually exciting site is essential to the perception of your company and brand. You also need to consider your site’s copy. It has to resonate with your target clients. The pathways taken to your site and the lead conversion process also play a critical role. If this is as clear as mud, don’t worry, just give me a call at (603) 289-6616 or send along an email to mc@means-of-production.com. Below are before and after images from skillingsandsons.com.

The results have been tremendous. Our sales have increased every year.
— Brandi Coulter, Director of Operations - Skillings & Sons, Inc.

Marketing and Advertising Deliverables Provided

  • Website design, copy and development

  • Implementation and management of Hubspot marketing software

  • Blog writing, illustrations and publishing

  • Social media posting and management on Facebook, LinkedIn and Twitter

  • Print advertising design and media buy

  • Broadcast advertising, copywriting and media buy

  • Copy and design of brochures and guides used as led conversion giveaways

  • Direct mail campaigns including design, copywriting, and mailing

  • Video and video animation production

  • Event marketing and production of on location educational meetings

  • Photography