Logo Design and Branding

Our Logo Design Philosophy

We kick off all logo designs with a discussion where we decide the values you want the logo to communicate, such as simple versus complex, masculine or feminine, bold or subtle. We then determine the style that fits your target audience and the image you want to project.  These styles include,

• Pictorial Mark Logos - Apple, Nike, Shell, Mercedes-Benz, Puma

• Character Marks - KFC, Michelin, Mr. Clean, MailChimp

• Wordmark Logos - FedEx, Coca-Cola, Disney, Subway, Kleenex

• Letter Marks - NASA, HBO, GE, IBM, VW, CNN, ABC, HP

• Abstract Logo Marks - Target, Sprint, AT&T, American Airlines, Chase

• Emblems - VW, Harley-Davidson, NFL, UPS, Starbucks, Tag Heuer, Mini

We decide on color options and font style before creating a creative brief.  Next, we post the brief online and invite 50+ logo designers to submit designs.  We manage the design contest and provide feedback on every submission.  Our clients often have more than 100 logo designs to choose from. The result is a better logo that represents your brand and speaks to your ideal client.

Why Use Crowdsourced Logo Designers?

Most marketing firms, small advertising agencies, and web design shops have a designer who creates their logos. For these firms, logos are often an add-on to a larger project. Employing a staff designer means keeping them busy, so they also design brochures, web pages, business cards, mobile apps, banner ads, book covers, trade show displays, and just about everything. They're often strong generalists, but they frequently gravitate toward a look and feel they like, not necessarily one that will attract your target market. The odds of an in-house designer's design predilection matching your company’s aesthetic are slim. Our approach is different. We don't employ designers who create logos as a sideline. We source designers who specialize in logos and brand standards and whose aesthetic sensibility matches yours.

Crowdsourced Logo Pricing

A logo is often created without adequate consideration of its importance. A well-designed logo attracts clients and helps your firm stand out to a potential buyer. A poorly designed logo can derail your marketing efforts before they even begin.

Your logo embodies what your firm stands for and makes a first impression on prospects.  It builds credibility and helps you be remembered. Poorly designed logos suggest poor quality. Rightfully or not, this feeling becomes an assumption of how you conduct your business. It raises suspicion about your firm before you've even had a chance to convey the benefits of your service. A logo is the foundation of your company's identity. Don't give prospects a reason to choose your competition because of a bad logo and brand perception. Invest in a logo once and benefit from it for years to come.

A Crowdsourced Logo Design With Up To 80 Designs to Choose From Starts at $1800.

Brand Positioning and Identity Design

A brand positioning statement is a research document compiled for your company. , the competition, consumer behavior, demographic trends, and economic categories. The outcome is a roadmap to success that includes a SWOT document, a defined audience persona, suggested key messaging, and brand standards you can apply to developing or changing an existing brand. The following is what is included,

• A SWOT (strengths, opportunities, weaknesses, and threats) report helps you understand your company's position in the market and relative to the competition.

• An audience persona document ensures all marketing outreach is created for, and appeals to, your ideal customer.

• A brand standards document is a set of creative guidelines that ensures the visual identity in all marketing creative remains consistent.

• This document includes key messaging and voice guidelines.

These documents give everyone in the company guidelines for keeping the organization's visual identity and voice consistent across the many marketing and advertising channels available today. The insight enables more effective marketing and advertising by connecting with customers.

A Brand Positioning and Identity Package Starts at $3,190.

Need a Less Expensive Logo Design?

Budget-Friendly Logos - Built on Canva

We complete budget-friendly logos in under four hours, including two design revisions and three half-hour design discussions. We create these using the Canva design tool.

This service is for those businesses that want a quick logo created for a website we are building. We will design eight logos using Canva templates using your current brand or various colors, fonts, and marks. Once you review the logos and choose a design direction, we'll update the logo and provide it in horizontal, stacked, and square formats. We'll complete additional revisions if needed.

Here's what is included,

• An initial call to discuss your ideas and set a design direction

• Eight initial logo design concepts will be created in Canva or Squarespace

• A call to discuss the design you like and changes you would like made to your three favorites

• Six new designs (Two each of your choice of three) with changes based on your feedback

• We will hold a call to discuss the final choice and any additional changes.

• A final design will be sent to you for approval.

• Once approved, you will receive color, black-and-white, grayscale, and knock-out versions of your logo.

• They will be provided in horizontal, vertical, and stacked versions.

• Each logo version will be sent as a transparent .png, a .jpg, and a high-resolution .pdf. 

Logo Design Examples

The following are logos created for landscape architects, interior design firms, design-build contractors, general contractors, city construction projects and more.