Writing A Home Improvement Blog For Lead Generation

Many architects, interior designers, builders, and remodelers are finding that blog writing is less effective at attracting new website visitors than it once was.

Competition from Houzz, Angie's list, Home Advisor, Zillow, and manufacturers have reduced the odds that your blog will be found online. The following tips will improve marketing blog results making your articles efficient at attracting the right type of residential design clients. A home improvement blog that generates leads and customers is possible but it takes some work, but you can write blog articles that make readers want to work with you. 

Getting your blog readers to respect your company, may sound like an impossible, task. But it doesn’t need to be. Just follow a few simple rules, on how to write a blog and you will attract new clients.

Write to answer your reader's questions not just to promote your company.

A home improvement blog is an excellent way to find home improvement leads, increase website traffic, and raise your online profile. If you use your blog just to "post and boast" you will have a hard time attracting readers, and you'll have more difficult time attracting the clients that make your firm profitable. Simply put, home improvement clients want information on the process before they spend tens or hundreds of thousands of dollars.

Additional articles on how to write a blog

• How To Use Blog Categories and Tags

• Valuable Reasons Content Marketing Is Superior to Traditional Advertising

• MARCIA, MARCIA, MARCIA! Business Blogging Is Not Always About You!

To gain new customers with your blog, you need to stop selling your firm and begin educating your prospective clients. A blog that announces a new contract or simply promotes a recent project has little value to people researching your services. Blogs that answer questions that are typically asked throughout the home improvement process will provide the information that prospects research early in the discovery process.

By providing solid advice weekly on your blog and sending your articles via an RSS to Email newsletter feed, you build a prospect's confidence and position your firm as the go to experts. This approach is the best way win new customers with online content marketing. To attract customers to your blog, keep these two points top of mind when writing,

1. Envision and write for your ideal buyer to make your writing more personal, and more engaging.

2. Educate your readers. Consider what home improvement customers are dreaming of, and help them better understand what goes into residential design.

When writing your next blog post, stop pushing your firm and the projects you work on and consider how you can help your readers. When you stop selling your company on your blog, you will start forming relationships with buyers.

Here are the attributes that you should include in every blog article you write.

How To Write A Blog Using Keyword Research

Keywords are the words and phrases that home improvement buyers type into search engines to research and look for that firms like architects, interior designers, and remodelers.

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. Highly used keywords are competitive because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not. Use free online tools like Keyword Tool IO, and Wordtracker will help find relevant keywords. Using long tail keywords or keyword phrases that include your target market is a way of combating competition from large media powerhouses.

Where To Use Keywords in a Blog

• Title Tags - Add your keyword phrase to the first 65 characters of your headline. This may be the most important tactic you can use.

• H1 Tags In The Body Copy - Include an H1 Tag at the beginning of your article that includes your keyword and describes the blog topic.

• Keyword Insertion Rate - Use your keyword phrase at a 1-1.5% insertion rate throughout the body of your blog post. So, no more than nine times in a 600-word blog.

• Don't Forget Your URL - Search engines also look at your URL to determine what the article is about. Include your keyword phrase in your URL

• H2 and H3 Subtitles - Add your keyword phrase or a synonym to at least one H2 and H3 subtitle.

• Page Formatting - Write a sentence that includes your keyword phrase in bold or itallic font at least once in your article.

• Meta Description - Use your long-tail keyword phrase in your meta description so search engines and know what your article is about.

• Alternative Tags - Search engines don't just look for images. They use alternative image tags to determine the value of your post.

• Internal Page Linking - Add internal links from your blog to additional pages in your website. Links reduces your bounce rate and keeps readers on your site.

Extra Blog Awareness Tactics

• Use Google's Search Console to submit your website's site map and request a "fetch and render" crawl.

• Promote your post on social media. Social posting encourages linking from outside sources. Keep an eye on your website analytics and repost your most popular articles monthly.

Learning how to write a blog that attracts clients takes some effort. But writing blog articles with targeted keyword phrases that are used in the right location, and in the right quantities will allow your home improvement firm to compete against online media giants. remember, that writing blog articles with keywords phrases in blog articles are easier than embedding them on website pages because you don't need to consider how the titles mesh with the architecture of the main site. Promotion of services and techniques becomes easier and less competitive if you properly use researched keyword phrases to attract new clients.

About Michael Conway and Means-of-Production

My firm, Means-of-Production, builds Squarespace websites and content marketing and advertising solutions for built environment professionals. Our all-in-one marketing approach helps attract the right clients with keyword rich website content and brand messaging that sets you apart from the competition.