Inexpensive Inbound Marketing For Interior Design Firms

Hatchbuck is an inexpensive automated marketing system that helps interior design firms attract prospects by remaining top-of-mind. It combines a customer relationship management tool with an automated email marketing system that helps interior designers turn contacts into clients using drip marketing techniques. Drip marketing is the process of using a series of pre-designed emails that educate prospects from initial contact through to a sale. Hatchbuck tracks the actions taken by visitors and email recipients like website page views, clicks or content downloads. These actions are stored within in the CRM database enabling you to know who is closest to becoming a client. Hatchbuck allows interior designers to create and manage drip marketing campaigns and monitor results by tracking click-throughs from the emails and monitoring actions a contact takes on their website. 

Preplanned Series of Outreach Emails

Hatchbuck uses email workflows to walk prospects through all steps of the buyers journey, from awareness to research to decision making. Designers can create preset emails that are triggered by candidate actions. When a prospect signs up for an e-newsletter on your website, they receive a set of emails sent out at intervals designed to nurture their trust in your firm and push them towards a buying decision.

An Easy To Use Contact Relationship Management System

Hatchbuck makes it easy to manage contact lists. You can import existing contact lists, organize contacts into groups, and tag individuals with more information. Once an initial contact list has been built, any new subscribers can automatically be added from a form embedded on the website, so designers don't have to worry about manually adding contacts ever again.

Track Your Marketing Progress

Hatchbuck provides interior designers the ability to track the success of every email sent to an individual. The detailed dashboard provides marketing analytics that shows if emails are being opened, how many of them turn into website visits, what pages were viewed and what actions were taken when they arrived on the website.  All of this data is published in easy to read reports so designers can see how effective their campaign has been. 

Email and Drip Marketing Templates

The hardest part of putting together a successful email marketing campaign is finding the right mix of information and wow factor to grab the audience's attention. By sharing enticing news updates or interior design tips, and providing a couple of strong pictures, readers will be engaged to click through to a blog post or landing page on the website. Unfortunately, most designers don't have time to put together a pretty email on their own, so Hatchbuck has introduced a wide range of templates that allow designers to drag and drop pictures directly onto the page. Text can be added around the images to create a clean and efficient email that draws readers in.

Hatchbuck is an excellent choice for interior designers who need help with their customer relations management. By providing a simplified email building template that can then be turned into a long term drip marketing workflow, designers can welcome new visitors and continue to share information with them while they learn about the interior design services you provide. Hatchbuck allows designers control over their email lists and contact management to reduce the time spent making individual contact entries. Lastly, the analysis of each email sent out is a helpful look at whether or not the campaign is achieving its goal or missing the mark. 

Hatchbuck is ideal for interior designers seeking an easy to use, inexpensive, all-in-one sales and marketing software. Unlike other automated marketing systems like Hubspot and Infusionsoft, Hatchbuck does not tie you into a long-term contract. You can cancel at any time and with Hatchbuck, and tech support is included within the price of the software. 

About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.