Blog Writing Pricing (It's a Mnemonic)

A Full Years Worth of Blog Articles Starts at Less Than $100 Each

We offer two blog writing services. Blog articles where we research source material online and blogs where we schedule an interview and write an article based on our discussion. They are offered in 800 +/- and 1600+/- lengths delivered as a word doc or posted on your Squarespace website.

Standard length blogs are 800 words in length. They are written using keyword research and sourced articles on a given topic. These are written to "feed the beast" that is your weekly publishing deadline.

Long form blogs of 1600 words should be used as "pillar" blogs that have subsections that link to standard blogs that flush out the contained subcategories.

Interview based blogs should be used sparingly to add personalization, promote completed projects and discuss your service offerings. The length should vary depending on the topic.

Word Count Gone are the days when those 400-600 word blogs worked well enough to get you found in search results. And image based blogs with a dozen photographs and a line of text for each no longer work due to Googles page speed restrictions.

Blog writing and getting found for keyword based topics is highly competitive. Consequently, you need a word count of 800 words in length or more. Adding longer 1600 word articles to your publishing mix is a highly beneficial SEO tactic that allows for links to additional shorter "explainer" articles that flush out details. Don't just take my word for it. Click Here For Blog Length Research From Yoast

Posting On Squarespace
If you are seeking a fully customized service and use the Squarespace website builder, we will post your blog on your website in the drafts folder. If you choose this service you will receive these additional services:

  • Images and Alt Tags - A properly sized images taken from your project pages, placed on the blog page as well as in the options section as a thumbnail. It will include a caption that is used as your alternative tag for SEO.

  • Tags and Categories - Tags and categories will be added to each blog

  • Social Sharing - We will arrange for your articles to be shared on the social media channels that are connected to your website. To share the articles twelve times throughout the year, view our social sharing services.

Blogs Written Using Online Research

These blog articles take less time and consequently provide the best value. Article topics are researched and written based on information found online. They are ideal for publishing SEO content that helps your website show up on search engine results pages. The goal of this blog service is to create articles that attract prospects researching your services. Weekly or biweekly publishing of 800 word blog articles is the bread and butter of search engine optimization while 1600 word articles are more likely to get a page one rank in search engines.

The following are examples of articles we've written.

  • Alternative Uses Of Quartz Countertop Material In a Home Renovation

  • Are Pot Fillers Worth The Expense In A New Kitchen Design and Remodel?

  • Attaining The Perfect Home Remodel | A Planning and Process Guide

Standard Length Blog Articles Written Using Researched Source Material

✫ 800 +/- Word Count, Delivered as a Word Document

Source Article Research, Keyword Research, SEO Formatted, Meta Description

  • 26 Articles $115 Each - $2,990

  • 52 Articles $99 Each - $5,148

✫ 800 +/- Word Count, Posted On Your Squarespace Website
Source Article Research, Keyword Research, SEO Formatted, Meta Description, Image with Alternative tag, Internal links and Blog Tag and Category added

  • 26 Articles $135 Each - $3,510

  • 52 Articles $120 Each - $6,240

Long Form Blog Articles Written Using Researched Source Material

✫ 1600 +/- Word Count, Delivered as a Word Document
Source Article Research, Keyword Research, SEO Formatted, Meta Description

  • 6 Articles $195 Each - $5,070

  • 12 Articles $180 Each - $9,360

✫ 1600 +/- Word Count, Posted On Your Squarespace Website
Source Article Research, Keyword Research, SEO Formatted, Meta Description, Image with Alternative tag, Internal links and Blog Tag and Category added

  • 6 Articles $210 Each - $5,460

  • 12 Articles $225 Each - $11,700

"Bespoke" Blog Articles With a One Hour Interview

We write bespoke blog articles following an interview. They are a bit more costly due to the additional time spent interviewing you or your staff. This blog writing service is for clients that have something personal to say about your process, a project, or your team. Examples we've written include articles on award-winning projects, designers featured in the media, and case study blogs with before and after photographs. We recommend including one bespoke blog per quarter in your editorial calendar.

Standard Length Interview Based Blog Articles 

✫ 800 +/- Word Count, Meta Description, Delivered as a Word Document
1 Hour Interview, Keyword Research, SEO Formatted, Meta Description

  • 4 Articles $220 Each - $880

✫ 800 +/- Word Count, Meta Description, Posted On Your Squarespace Website
1 Hour Interview, Keyword Research, SEO Formatted, Meta Description, Image with Alternative tag, Internal links and Blog Tag and Category added

  • 4 Articles $240 Each - $960

Long Form Interview Based Bespoke Blog Articles

✫ 1600 +/- Word Count, Meta Description, Delivered as a Word Document
1 Hour Interview, Keyword Research, SEO Formatted, Meta Description

  • 4 Articles $315 Each - $1,260

✫ 1600 +/- Word Count Posted, Meta Description, Posted On Your Squarespace Website
1 Hour Interview, Keyword Research, SEO Formatted, Meta Description, Image with Alternative tag, Internal links and Blog Tag and Category added

  • 4 Articles $335 Each - $1,340

What's Included In Our Blog Writing Services

Source Article Research

Ever notice that media outlets always refer to the New York Times or The Washington Post? We find articles online that we use as source material for your blogs.

Keyword Research

To get found online, blog articles need a highly searched seed keyword you can rank for. This research takes time. Its included in the blogs we write.

SEO Formatting

Placing keywords in the right location on the page, using the right format and in the right quantity is how your page gets found online.

Meta Descriptions

We write the copy that resides under your website page link in search engine results. It's what distinguishes your firm against all others on the list.

Posting Blogs On Squarespace

Posting the text and scheduling blog articles on a Squarespace website is easy. The 15-20 minute process includes researching and creating internal and external links, resizing images and adding captions as alternative tags and selecting a category and tag. Quote blocks and side bar links are included where appropriate.

Images and Alt Tag

In most cases a single properly sized image with an alternative tag is ideal for a blog article. It gives you a visual element you can share on social media while keeping your page weight low for SEO.

Tags and Categories

Helping website visitors find article topics they want information on will keep them engaged in your site and reduce your bounce rate.

Social Sharing

Being proactive and sharing your blog articles on social media repeatedly over a year or more will increase awareness of the article and increase your ROI.

 

What's The Perfect Publishing Mix?

Getting The Best Results When Blogging with a Business Intent

Long Form Articles - Publish one researched, long form (1600 word) blog article monthly. These articles should include links to your standard length articles. Images should link to project pages.

Standard Length Articles - Publish two researched, standard length (800 word) blog articles weekly. These articles should link to your long form articles and each other. Images should link to project pages.

Long Form Interview Articles - Publish one interview based, long form (1600 word) article blog quarterly. Images should link to project, services or about pages.

Email Publication - Email all blogs weekly using MailChimps Blog RSS to Email campaign. Deliver the Title and an excerpt (meta description) with a link back to your website to increase visitors and grow your page rank.

Social Sharing Blog Articles - Share your articles immediately on your social channels and then schedule them to go out twelve times throughout the year using social share software like Missinglettr.


Different Business Goals and Budget? We Can Help.