The Best Interior Design Websites Are Built On Squarespace

Learn Why Squarespace Is Preferred By Interior Designers For Websites and Online Marketing

Interior designers understand that value is contingent upon both aesthetics and accommodation, and great interior design should facilitate its subsequent maintenance. So do we. Means-of-Production builds websites and marketing campaigns for interior designers. We use Squarespace because they offer value, are aesthetically driven and easy to manage. Unlike WordPress, a Squarespace website is less susceptible to hacks or malware, and you will never have to update plug-ins or manage the technology on which your website is built.

Your work as an interior designer is unique, because every customer you service is unique, and your online portfolio is your biggest asset. It must be a display of professionalism, creativity and critical thinking. A cookie-cutter website or one that features the design aesthetic of your website's graphic designer is a frequent mistake. Your efforts are more deserving of a service-specific design that features your work and vision. 

For the following reasons, we believe a cloud-based system like Squarespace is the best solution for interior designers. 

Search Engine Optimization Built-In

The websites we create on Squarespace are launched with off-page and on-page SEO best practices, including photo SEO, to ensure that your website remains visible in search engines, specifically Google.

Cloud Based Easy To Use Backend

Squarespace is a cloud-based system. Simply access your files with your username and log-in via any device with an internet connection. Managing your interior design websites on Squarespace means faster, easier access to the backend of your website without the need to know code. Updates to the system are done automatically allowing you to concentrate on writing great content on your blog and promoting your services. 

Responsive Design for Mobile Devices

“Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning, and 30% admit they actually get “anxious” when they don’t have their phone on them.”

— Google Consumer Surveys, August 2015

Interior design websites on Squarespace are responsive and are thus compatible with tablets phones and all mobile devices. According to technology analyst, Mary Meeker, from Kleiner Perkins Caufield Byers, mobile digital media time in the US is now significantly higher at 51% compared to a desktop (42%).

Video and Photographic Portfolios

This convenient platform allows you to upload pictures and videos to your galleries as needed. With high visibility in search engines, your videos will be a source of website traffic from YouTube, presently the second most popular search engine in the world. 

Technology That's Simple (Not an Oxymoron)

Ease-of-Use benefits include simple integration with all of your social media networking sites and the ability to schedule posts that will appear on one, some or all simultaneously. Landing pages and forms tied to calls-to-action allow clients to receive premium content and sign up for e-newsletters. Sign ups are automatically sent to your MailChimp account, where you can create workflows to move clients through the sales process. 

Roles for Contributors

It's a good business practice to have contributors play a part in the maintenance of your website. For this type of workflow to be effective, you need to assign administrative roles. Squarespace allows contributors to post content they've written with accompanying pictures and videos. Approvals are part of the process ensuring any website or blog updates fall within the brand of your company. You can customize your contributor roles and assign different levels of access and responsibility.

e-Commerce

If your interior design firm is considering the sale of products, Squarespace comes with e-commerce built-in.  It allows products to be purchased, sold and shipped with minimal effort. The system organizes all transactions and provides real-time reporting. 

Website Analytics

Squarespace comes with an analytics dashboard that allows you to track the response to your marketing campaigns. The page identifies commonalities in your website visitors and documents them for your review.

Means-of-Production Builds Squarespace Websites

The bottom line is that we can create a website that includes a blog, galleries that contain your portfolio and seven pages of written content within three weeks at a price that will blow you away. Contact us for more information on our "All-in-One" marketing package and see how easy building an online presence that accurately reflects your aesthetic can be.