Quill Engage Enables You To Understand Who is Coming To Your Architectural Website and Why.

To be successful at content marketing, architects need an easy to use tool to collect, track and dig into many data points on their website. Website analytics can help you track and manage your content marketing strategy. From tracking unique visitors to understanding what blog content is creating engagement, analyzing SEO data gives you the ability to refine your approach and build your business. There are advantages to knowing which projects resonate with prospects and what blogs visitors to your website are most interested in reading.

A common problem is that your expertise lies in your understanding of architecture, not navigating the intricacies of Google Analytics. Until recently, you would need to track and analyze all of these data points individually to gain an understanding of how your inbound marketing efforts were working (or not working) and then adjust your strategy accordingly. 

Most data analytics tools require a lot of time and expert resources to navigate, analyze and interpret data. Until now! Quill Engage is a powerful free tool that can make data analytics a much easier process and it works well with Squarespace websites.

About Quill Engage

Quill Engage works with Google Analytics and is powered by Narrative Science's advanced natural language generation platform. The Quill Engage app works by extracting valuable website data from Google Analytics and then generates an insightful narrative report for your architectural firm's website, in plain English.  The report highlights the most important and valuable insights into your website's performance.

Quill Engage delivers reports directly to your inbox weekly and monthly. You can also set-up Quill to provide customized reports directly to your client's inbox every Monday morning. Reports can include your company, agency or client's branding elements to personalize them. Reports can be exported to Google Docs for further customization or to include in other reports.

Weekly reports provide an overview including week-to-week changes and year-over-year analysis. Quill Engage reports include in-depth analysis of your website's key performance metrics, including site traffic, traffic sources, goals and conversions, AdWords, individual page performance, audience segments and referrals. You will also receive some segmentation data based on location and mobile engagement.

The Benefits Of Quill Engage 

Quill Engage offers a free option that allows you to receive information on one website, sent to one email address. There are various levels of enhanced service beginning at a monthly subscription price of $19.99 that expand the number of websites, contacts, and also offer enhanced features. All levels of Quill Engage provide tremendous benefits including:

• Realize The Full Value of Your Website Data
Quill Engage is fast and efficient, integrates with Google Analytics and prepares a plain-English report highlighting the data that is most relevant to your business. 

•  Enhance Your Teams Productivity
Quill Engage reports eliminates time spent poring over data and preparing data analysis reports. Now your team can focus their time on core business tasks like growing your business!

• Make Informed Decisions!
Quill Engage reports enable you to make informed decisions about your website, content, and marketing campaigns by providing in-depth analysis of key metrics including session and page views, bounce rate, referral traffic, events, eCommerce, AdWords performance and more.

If your goal is to grow your architectural firm's client base, the last thing you need to do is spend valuable time compiling and deciphering your website's analytical data. Quill Engage offer a free option that gives you a good idea of what the application is capable of. Like many freemium applications, advanced features are available with a paid subscription. Quill Engage is a comprehensive tool that will improve your inbound marketing efforts, save you time, and allow you to maximize the effectiveness of your firm's online marketing!

About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.