Tips On Writing A Blog Brings In New Remodeling Clients

Buyers of home remodeling services care about design, lifestyle, and quality. These are things that all residential remodeling firms do for their clients every day. A blog is the best way to share information you have to attract prospective remodeling clients to your website and begin the process of creating a relationship through lead capture and drip marketing. After all, research is typically started by buyers, online.

In the past decade, owners of home remodeling firms have used blogging as a way of attracting clients, but the competition is getting stiffer. As more home remodeling firms write lead generation blogs, quality and search engine optimization becomes a significant factor for getting your remodeling blog found by online prospects. It's not enough to jot down your thoughts. Home remodeling companies need to develop sensible, useful content that will help your prospects better understand your profession.

Learn Why Business Blogs Fail

Answering the most common questions a prospective client asks is how you can remain top-of-mind when buyers are researching your services. Having a blog strategy is the first step to creating blog articles that get you found online by people seeking home remodeling services. If you see you just don't have the time to produce articles using the following best practices, contact us. We can help. The following are tips for creating a successful blog strategy for your company.

Developing a Home Remodeling Blog Strategy

Answer the following questions!

Why does your home remodeling blog exist?

Write down a one line defining statement that articulates the goal of your blog. You need to clearly convey its primary objective before you can dig into the strategy of your blog. Answering these two questions will help.

• What goal your company is striving to fulfill?

• What storyline supports this purpose?

If you answer these questions with some clarity and then collate them into one defining statement, you develop a compelling reason for all future blog articles and your overall content marketing goals.

Watch Our Video On Blogging Best Practices For Squarespace Websites

Who are your ideal customers?

Record a clear, detailed description of your ideal client.

Ideally, you'll tailor your blog content to individuals who are seeking your services. The goal is to build a lead conversion tool that allows you to email prospects until they sign a contract. But who are these perfect customers? Once you can answer that question in detail, you will be able to write to your audience in a way that encourages them to use your firm for their next remodel.

In-depth understanding of your ideal customers allows you to adapt and tailor your website content based on client interests, their biggest challenges, and curiosities.

One goal of writing a blog is to build trust with your audience. You can gain a prospect's confidence by providing helpful advice using terms that understand.

Which of your competitors have blogs?

Jot down the websites of 5-10 of home remodeling competitors who are writing blogs and then run a content audit on them. Do you want your customers seeking purchasing info from the competition? If your blog doesn’t supply the information your clients are searching for, and your competitions’ websites do, what choice do they have? Conduct a content audit of your largest competitors. If they are ranking higher than you for keywords that are critical to your business, then write content for those keywords. If you see areas where your competitors have better content on their website, target those pages and write additional articles additional articles on the same topics that have more in-depth information.

Which keywords are you targeting?

Write down a list of five to ten keyword groups you would like to rank for and their related long tail keywords for inclusion within your blog articles. Long tail keywords are phrases you want to be known for that include highly searched keywords. Examples include "What's the cost of a kitchen remodel," "Flooring for a Master Suite Renovation" or "Trending bathroom faucet designs." Use online tools like Keywordtool.IO, Wordstream, or the Google Adwords Keyword Tool.

When one of your prospects searches using a keyword phrase, you want them to locate your articles and web pages, not a competitor’s. The key is knowing what potential clients are searching for. Using keyword search tools will help you develop a long tail keyword list. Dedicate some time to researching which keywords prospects type into search engines, and then include those keywords in your blog posts.

Where will you distribute your blog content?

It is essential to attract an audience that has never heard of your firm. To do this, share your blog articles on social networking platforms using tools like Buffer or MissingLettr.  Make the most of your content by distributing each blog article you write monthly over a year-long period and across a variety of social media platforms.

It will not be easy getting your blog perceived as an authoritative source in home remodeling but writing quality blog content is an excellent start. Creating articles can be time-consuming, especially when you aim to rank high in your geographic service area. We recommend writing 10 blogs a month or more if you can afford the time. One a week is a minimum. Repurposing blog articles will help you hit these goals. Review blogs using similar information and rewrite them as a new blog post keeping the ideas, research, quotes, and statistics. More articles shared frequently helps you reach a broader audience and engage with individuals seeking your home remodeling services.

How will you promote your website content with influencers?

Build a list of the promotional approaches you'll take to get your blog content in front of additional influencers in your area of specialty.

When it comes to blog strategy, "promotion" just means getting your content out there, so people discover it, read it, and (hopefully) share it with others. Think about using an inbound marketing an approach to attract clients. This approach has helped tens of thousands of small businesses grow their client base and attract more significant contracts.

First, develop a list of influential people in your specialty. Then, as you read it, you can begin putting reaching out to them -- for example, if they have a website, comment on it, and share there blogs. If they have an email list, sign up for it and react to (some of) their e-mails with thanks, and encourage others to join up. If they have a book, review it, and liberally boost it to your network. It is crucial that you stay in regular contact with your list of influencers. Commonly, this looks like a brief email message or a link share, but occasionally it may play out as something more substantive. Having built these relationships you can leverage the combined power of your extended network next time you publish a blog post that is exceptionally important to your business.

Who will manage your blog?

Exactly who's responsible for every single function in your blog strategy. You must decide exactly who will deliver on your plan. There are lots of moving parts, as you can observe from this blog post -- and in case you don’t create ownership around each of these components, your chances of success decline. Below are some examples of the functions you must efficiently implement a site strategy.

• Keyword research

• Facts, stats and examples research

• Copywriting & Editing

• Creative

• Promotion

• Repurposing

Keep an editorial calendar to track the articles and keywords being published. An editorial calendar makes sure that every piece is optimized for your most important keywords, call to actions and is written and scheduled regularly. Your editorial calendar should align with the rest of your website strategy. Integrate campaigns and promotional strategies, as well as resources and goals for each blog post.

Growing a home remodeling website that will nurture your potential customers over the span of your sales cycle begins with a blog. By creating regular content that addresses your prospects interests, answers questions about your services, and solves their problems, you'll start building trust and be seen as a resource. Start with your goals, your audience, and your expertise and with frequent publishing, your blog will attract new and better clients.

Additional Articles On Writing Blogs For Business

• Three Blogging Tools For High-Quality Keywords, Copywriting and SEO

• Squarespace Blog Design: Formatting Blog Articles For Improved SEO

• Content Strategy - Writing and SEO For An Image Forward Website

About Michael Conway

My firm, Means-of-Production, builds Squarespace websites, content marketing and creates advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our marketing tactics are designed to attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition. Contact me for a free video review of your online marketing efforts.