Innovative design is a critical component of successful marketing of one’s website. The purpose of a website is to attract viewers, and creative web design makes that happen. All sections and pages of a website are important. However, blog articles and your homepage are exceptionally important.

The homepage is the forefront of your website. It's an introduction and preview of what to expect on other pages of your website. It is critical to have your homepage link to additional pages so that visitors can quickly find what they are looking for. When you are first introduced to another person you want to make a good first impression, right? It’s no different when it comes to one’s first visit to a website; a good first impression is critical- and a bad homepage means a bad first impression.

We've compiled a list of to aid you in changing your website pages so that they generates leads and sales. An interior design website should contain the following twelve elements to be successful at generating leads and paying clients.

Formatting Website Pages and Blog Articles For Increased Traffic

#1 You need a headline for your page that reaches out and grabs the reader’s attention. It needs to include a keyword phrase and tell the visitor what your website is all about. Make certain your headline is an H1 tag.

#2 A sub-headline is almost as important. Sub-headlines explain what your site has to offer in a concise and to the point manner, yet show why your offerings are valuable. Let’s take this idea of an interior designer's website as an example - a featured headline might read, “Boston’s Most Celebrated Interior Design Firm”, with a sub-heading that states, “Innovative Interior Designer for High-Net-Worth Clientele”. You should include a large H1 sub headline within your article as well as a set of H2 and H3 subheadlines.

#3 What is your "Unique Sales Proposition?" It not only matters what you have to offer but WHY.  What you offer is important in the lives of website visitors. Take a moment to list a few of your reasons why what you do matters. An example of this might be:

• "High-quality interior design: Have your living space designed by renowned, experienced professionals."
• "Renovate an old kitchen into a new, updated look fit for you."
• "Customization: Give your living space a look that uniquely fits your style."

These points not only highlight the offerings of this interior design company but show why their services matter- they provide the ultimate level of personalization to living spaces.

#4 A Call-to-Action is a graphic or button that encourages a visitor to learn more about the services you offer. It can be informational and guide the prospect through an interior design process or be more precise about the services you offer.

#5 Along with highlighting your benefits, providing a list of key features is also beneficial in drawing people to your services. Items talked about in this section could include, “On site visit to survey living space- this allows our designers to get a feel for the space to be redesigned”, “One-on-one planning sessions with you and designer to personalize the plan for your living space”, “Sketches and typed up plans of designs provided- this allows you to preview the plan for your space”. These statements provide people with a better understanding of your services.

#6 Testimonials from previous customers are another crucial element of web design. Nowadays people visit sites like Houzz and other customer review sites to compare the work of interior designers. By providing first-hand testimonies on your homepage, you provide potential clients with the assurance that others endorse your services.

#7 Recognitions awarded to your company should also be featured on your homepage. Say, for example, this Boston interior design company was listed on Best of Boston by Boston Home Magazine- they would want to highlight that on their homepage to show their successes.

#8 Images or short videos showcasing your company also aid to show what you offer and your uniqueness. An interior design company could provide images of before and after finished spaces, for example.

#9 Website visitors need clear navigation through your various pages. Providing a horizontal list of obvious tabs is most common because it works well.

#10 Having a free content offer available, such as an ebook or pdf of about the services your company offers will entice visitors to utilize your services. Provide a brief history of your interior design company, previous clients, and designs, etc. to draw attention to their brand.

#11 Include a link to a resource center where potential consumers can learn more about what it is that you are going to provide them. This is a critical component of your homepage.

#12 Secondary calls-to-action at the bottom of your homepage provide visitors with more chances to further explore your company.  

All of these components come together to create an effective homepage. With these critical elements implemented, an increase in the conversion rate of your homepage and leads and sales are bound to occur.

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About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.