Better Website Statistics & Analytics Matter!

Read Why I Install Clicky Analytics On Every Squarespace Website I Build

One of the significant benefits of inbound marketing and owning a website is the ability to honestly see who is using your site, where they're coming from, and what content is being engaged with. All of this data is available through analytics.

Analytics, or website statistics, are a crucial part of digital marketing. By understanding the data behind your website, the “who. what, where, when, how, and why”... you can make informed decisions about your content, your marketing and your design that can help you to expand your business and grow your website.

There are many analytics tools available that can monitor and analyze this data. When it comes to website analytics, Google Analytics is probably the first thing that comes to mind. It's free and very powerful. However, some people feel that Google already has enough information about them and they're little hesitant to give them, even more, information about their business. Squarespace websites have an adequate analytics tool built into every website but it is a "top-level" tool that provides a snapshot of the health of your website.

Here at Means of Production, we recommend and use the website development platform Squarespace. It's a great website builder and hosting platform. While it does offer a pretty good analytics component, we use a third-party service called Clicky. Clicky offers the ability to view website statistics in real time and allows you to react to this data instantly. Here's a bit about Clicky and why we think it's a better tool than either Google Analytics or the Squarespace analytics tools.

What is Clicky?

Clicky is currently being used by nearly 990,000 websites worldwide for real-time monitoring, analysis and reacting to online traffic. If provides you with many options to improve your online material and give your viewers a better experience while on your website.

Clicky looks at all of the tiniest details. With uptime monitoring, on-site analytics and more, it gives you highly detailed information in real time. It's why some of the most well-known online businesses use this software to track their websites.

Real-time monitoring gives you the relevant information you need to take advantage of business opportunities as they present themselves. Clicky gives you up-to-the-minute reporting of everything happening on your website.

The Benefits of Clicky For Tracking Website Statistics

One of the best features Clicky offers to users is ease of operation. You don't need to be a tech expert to reap the benefits. Clicky makes it easy to follow your website visitors from the first contact throughout their browsing experience, in real time!

The level of attention to detail is what makes Clicky a great piece of software. Visitor segmentation makes it easier to target specific groups of visitors. Filtering and sorting is no longer a problem. This functionality is particularly good at highlighting the strong and weak areas of your website.

Twitter analytics is an excellent addition to Clicky's feature set. It provides a report of your website mentions on Twitter. What's beneficial about this feature is that there is unlimited search history of tweets that are accessible. With twitter account, the search is limited to one week so Clicky gives you a big advantage. Plus, Clicky doesn't just track tweets, it also monitors hashtags, links, and activities on Twitter.

Heat maps have been a helpful addition to analytics. Clicky gives you standard heat maps that provide a real-time view of your website activity. Maps can also be segmented allowing a greater depth of knowledge about individual visitors level of engagement.

One of the best features is the fully customizable dashboard. It's an intuitive way to monitor your website that gives you the choice of exactly which metrics you want to see.

These are just a few of the benefits Clicky offers. Here are some features we find extremely useful for Means of Production clients:

• Real-Time Monitoring

• Individual Visitors and Actions Monitoring

• Heat Maps: Standard and Segmented

• Up Time Monitoring

• Google Search Rankings

• Twitter Analytics

• Flexible APU

• Video Analytics

With a very functional free plan and three SMB and enterprise pricing packages for advanced users, you can start with the free plan to learn the ropes, and move up as your needs change. Clicky supports a wide variety of devices and OS including Windows, Mac, Android, iOS, and Linux so it's accessible from anywhere on any device that can access the cloud.

Understanding your website data is the way to improve its functionality. While tools like Google Analytics or Squarespace tools offer plenty of functionality, Clicky takes your analytics one step further. Clicky is accessible on any device, anywhere at anytime. You just login to your account and you can see all of the information you need in real time. We use it every day and recommend it to all of our clients because it is functional, easy to use and you don't need to be a tech professional to gain the information you need. If you're looking for an excellent website analytics tool to help you grow your business, look no further than Clicky!

About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.