Squarespace Landing Pages For Design-Build Construction Firms
Squarespace Landing Pages and MailChimp Email Marketing
Build a List of Prospective Clients Using Squarespace
For design-build firms that want to attract better clients, email marketing and a visual website with landing pages is a great way to introduce services to potential customers. A website is the first step in harnessing the power of inbound marketing and the Internet to grow your design build firm. If you built and host your site on Squarespace (and if don't, you should!) you have access to a full toolkit that you can use to develop a comprehensive inbound marketing strategy.
Inbound marketing goes beyond your website. It is a process of attracting visitors to your site by leveraging the benefits of various channels like social media, blogging, landing pages and email. By creating relevant content and using these channels to drive traffic you can educate, inform and entertain visitors to your site, build trust and establish yourself as a thought leader in your industry.
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For most consumers the buying process begins online. By publishing unique creative content you can work to educate them about who you are, what you do, and the benefits of working with a design-build firm for their next project. You are offering information that builds trust, positions your firm as an industry leader and most importantly developing a one-on-one personalized trust relationship with your potential customers through engagement and education.
Let's look at how you can convert visitors into paying customers by creating an email marketing campaign using Squarespace and MailChimp that will turn your website into a new business lead generating machine.
Building A SquareSpace Landing Page
Squarespace is a content management platform (AKA - Website Builder) that offers incredible flexibility for companies that need a vibrant visual platform to display their services. Building a professional website using pre-designed templates and dragging and dropping information directly into the design means no web developers are needed. Squarespace also makes building effective landing pages (which Squarespace calls “cover pages”) simple. Using the same pre-designed templates and drag and drop technology, creating landing pages becomes intuitive and easy.
“Cover pages” on Squarespace are fully customizable and offer proven functionality. They are designed using graphic design best practices that are proven effective, using strategic logo placement, well-formatted uncluttered page designs and easy to navigate, color coded calls-to-action to help you convert visitors into leads by gathering contact information.
A cover/landing page typically communicates a single directed message and offers a premium item, like a discount or premium report (for example - 10 Benefits of Working With a Design-Build Firm) in return for your visitors email contact information. This is called “converting” your visitor and it takes them from simple a visit, into your lead funnel. You can now reach out to them via email providing targeted information that addresses their needs and helps guide them through their buying process.
Using MailChimp For Your Email Campaign
MailChimp is marketing software that will change the way you approach email marketing! It allows users to easily create newsletters and other email pieces which can then be automated and sent to the contacts you've generated through your landing page. It's simple, intuitive and offers a variety of options for designing, sending and saving email. It's also optimized to allows easy sharing of your content through social media channels like Facebook, Twitter, and other popular platforms.
MailChimp allows you to organize your emails to specifically target the needs of your contacts and maintain individual lists of clients based on their specific needs. For example, you can separate commercial and residential clients with each member receiving specifically targeted information based on their engagement with your website. This is done by using tags.
MailChimp excels in it's ability to easily track responses to your emails. This can help you to determine which offers are working and which aren't, so you can then refine and personalize your approach in order to make your email marketing efforts more effective.
The best part? MailChimp is free for users with less than 2000 contacts and offers affordable options as your business and mailing lists grow. Combining a solid Squarespace cover page with MailChimp gives you incredible control over your email marketing. Today, inbound marketing is all about personalization and providing your prospects with the targeted information they need to make their buying decision, when they need it. Using Squarespace and MailChimp together can provide you with the tools to turn your design-build website into a new business, lead generating machine and the perfect solution to grow your business!
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About Michael Conway
I'm the owner of Means-of-Production, a marketing firm that builds Squarespace websites. I design sites that help you get found online, attract better prospects, and capture leads. If you need help with a Squarespace site that you're working on click here to view my calendar and schedule a call. I am a Squarespace Specialist and Authorized Trainer. Together we can improve your site so that it grows your business.