Bounce Rates and Internal Links On Builder and Remodeler Website Designs
Reducing Website Bounce Rates with Internal Page Links
As a builder or remodeler, your company website is often the first point of contact for many of your potential clients. The major benefit of inbound marketing is the ability to actually see, through data, what visitors do when they come to your site. Your metrics can tell you if you're attracting the right consumers to your website and how effective your site is in engaging those visitors through your content.
That engagement is the key to success. You want to offer relevant content to meet the needs of your readers in order to keep visitors on your site so they can explore and learn more about who you are, what you do, and the advantages of working with your company on their next remodeling project. One metric that can help you understand your site's effectiveness is your “bounce rate.”
What Is a Website Bounce Rate?
Bounce rate is defined as “the percentage of website visitors who navigate off of your website after viewing one page.”
Metrics allow you to see who visited your site, where they came from, how long they stayed on your site, and what they engaged with while they were there. This information can be effectively used to determine what content is working, and what isn't. This allows you to refine your content to improve your site's effectiveness by creating more engaging targeted information.
There are several effective techniques for reducing bounce rate. First, using metrics to determine what is working on your site and then creating new content that is targeted to your readers can keep them on your site longer. Another highly effective technique is internal linking. Internal linking can keep visitors on your site by connecting related pieces of content within your website. As visitors click through internal links they stay on your site longer, learn more about who you are and what you do, and begin to develop trust in your brand. Internal links can keep visitors engaged, increase conversions, and reduce your bounce rate as visitors spend more time interacting with your content.
The Benefits of Internal Linking
Internal linking not only lowers your bounce rate by keeping visitors engaged, it' can also improve your user's experience by making your site more navigable, define the hierarchy of your site and improve your search engine optimization efforts by distributing page authority and ranking power throughout your entire site.
Google factors internal linking into its SERP rankings. The theory is that internal links strengthen the search-optimized value of a website by providing spiders clearly defined paths to crawl when indexing. Internal linking creates a tightly knit network of pages and posts that the search engines highly value.
Website Best Practices for Reducing Bounce Rate
Linking internally can drive traffic to your website by working to improve your SEO efforts. It's especially effective when incorporating difficult keywords and phrases specific to design-build that can increase the authority of your content by combining the authority of your older content with your newest offerings. This makes your website more visible to the search engines, improves your SERP rankings, which makes you easier to find online and drives traffic to your website.
Here are some best practices to help you maximize your content building and SEO efforts.
Create Lots of Keyword Rich Content
A lot of content means a lot of internal links. Develop a strong content creation strategy and a publishing calendar and stick to it. The more content you post, the more you can link in a meaningful way.
Keep Links Natural and Related
A focused approach extracts the most value. Keep your links related and relevant. For example, if your content is addressing the benefits of a kitchen remodel, internally linking to a piece about the value of custom cabinets makes more sense than a link to a piece about Hardie Board siding.
Anchor Links to Text Not Images
Anchoring links to text makes them obvious and easier to find. Links to an image can get overlooked. Linking to text allows you to create logical contextual connections that can keep a visitor on your site.
Internal linking is the perfect way to reduce your bounce rate and improve your SEO making your website easier to find online. When done properly, you can bring readers deeper into your website, engage with them in a meaningful way, develop a trust relationship by providing them with a more valuable user experience, increase qualified conversions and generate more leads.
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About Means-of-Production
Means-of-Production builds Squarespace websites for clients throughout the United States. We also provide inbound marketing solutions like blog article writing, email marketing automation, and social media posting. We primarily work for architects, interior designers, design-build contractors and landscape design firms. Why is this important? We spend each day researching keywords and getting to know the built environment business from a marketing and web design viewpoint. Our competitors just don’t have the in-depth knowledge of the residential and commercial design and construction business that we have. I even started out as an architectural photographer. You can learn more here.